Browsing by Author "Richardson, Brendan"

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Browsing by Author "Richardson, Brendan"

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  • Richardson, Brendan (2011-04-13)
    The phenomenon of football fan loyalty has been of conceptual interest to scholars for a considerable period of time. However, the question of how fan loyalty emerges in the first place still eludes us. Also of interest ...
  • O'Sullivan, Stephen Robert (University College Cork, 2013)
    This ethnographic study makes a number of original contributions to the consumer identity projects and the marketplace cultures dimensions of consumer culture theory research. This study introduces the notion of the ...