Browsing by Subject "New products--Marketing"

Welcome to CORA the Cork Open Research Archive

Browsing by Subject "New products--Marketing"

Sort by: Order: Results:

  • Sorenson, Douglas J. (University College Cork, 2006-01)
    Strategic reviews of the Irish Food and Beverage Industry have consistently emphasised the need for food and beverage firms to improve their innovation and marketing capabilities, in order to maintain competitiveness in ...