Cork University Business School - Conference Items
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Item Cork University Business School Postgraduate Research Symposium: Book of abstracts(University College Cork, 2024) Bourke, Jane; Lucey, Seán; Keating, Laurence; Bolger, Ben; Walsh, EdelCUBS hosted the annual CUBS Postgraduate Research Symposium on April 24th, 2024. Every year PhD students present their research to fellow researchers and students in a collegial and supportive environment.Item A factor analysis of the North American coach tour sector in Ireland(2011-03) Ryan, Marie; Deegan, Jim; Moloney, RichardThe objective of this paper is to identify the most significant travel behaviours and characteristics of North American coach tourists visiting Ireland. The rationale for analysing coach tourists is based on their growth in recent years. The method used is Factor Analysis. Findings suggest tourism policies can now be directed more succinctly to cater for a specific type of coach tourist rather than supplying a generic tourist product. Seven niche market potentials are identified. These markets are physically active coach tours, spa retreat tours, spiritual tours, historical tours, the health conscious tours, adult-only coach tours and family oriented tours.Item Digitally transforming organisational cultures: Ensuring enhanced innovation in a remote working world(Academic Conferences International Limited, 2022-09-07) Treacy, Stephen; Sklias , Pantelis; Apostolopoulos, NikolaosThe Covid-19 pandemic has brought with it dramatic environmental changes, forcing organisations to adopt digital technologies on a wider scale, under significant time pressure. While the pandemic tested the agility and resilience of organisations, team dynamics and the implications of virtualisation on collaboration and creativity have become increasingly important for research (George et al., 2020) as the daily working routines in which employees have been embedded in for decades have become disrupted. The abrupt move to “working from home” that the pandemic created is arguably the most significant organisational design change in our lifetimes. Organisations are now asking how the virtualisation of work has impacted on the collaboration and communication necessary for driving innovation behaviour, and what strategies are available to develop remote innovation solutions. In this study, we explore organisational culture theory against the backdrop of digitally transforming innovation development as a result of the Covid-19 pandemic. This multi-layered model offers a useful framework for thinking about processes that foster innovation. By doing so, we investigate how organisations have adapted their approach to remote, collaborative innovation from the perspective of nineteen industry experts. The purpose of this study is to present the determinants of organisational culture to develop digital innovation in a hybrid working environment. Our findings reveal twelve distinct variables across the artifacts, values, and assumptions required to ensure digital innovation. These findings have implications for theory and practice, as it provides organisational leaders with a strategic understanding as to how a remote innovative culture can be developed, and subsequently exploited.Item Cultural impact on entrepreneurial expectations(Würzburg International Business Press, 2022) Brandt, Tiina; Wanasika, Isaac; Dubickis, Mikus; Treacy, Stephen; Pihlajarinne, Hanna; Acocella, Rocco; Militaru, Andreea; Bakker, Diederich; Liu, J.; Liu, Rong; Tsuzuki, Yukie; Vo, Thu; Akcaoglu, Emin; Wehner, RainerThe purpose of this study is to evaluate qualities that are needed for effective entrepreneurship in a variety of national cultures. The sample represents 731 business students from several countries from Asia, Baltics, USA, Nordic, Middle, South and East Europe. College students completed a questionnaire that identified qualities they would need to start their own entrepreneurial business. Results indicated statistically significant entrepreneurial qualities between cultures. Starting a business in a specific cultural environment requires unique entrepreneurial qualities. Our results also found support for universally endorsed entrepreneurial qualities. Country-specific strategies for enhancing entrepreneurship are discussed at the end of the paper.Item Innovativeness, entrepreneurial tendencies and cultural differences(Würzburg International Business Press, 2022) Brandt, Tiina; Wanasika, Isaac; Dubickis, Mikus; Treacy, Stephen; Pihlajarinne, Hanna; Acocella, Rocco; Militaru, Andreea; Bakker, Diederich; Liu, J.; Liu, Rong; Tsuzuki, Yukie; Vo, Thu; Akcaoglu, Emin; Wehner, RainerThe purpose of this study was to explore innovativeness and entrepreneurial tendencies among different national cultures. A survey instrument was administered on a sample of 731 business students from several countries in Asian, Baltic, USA, Nordic and Middle, South and East European countries. Respondents completed the questionnaire which focused on innovativeness and proactiveness as well as entrepreneurial risk-taking, growth and intention to start a business. Results indicated various statistically significant differences between cultures. The paper highlights country specific strategies for enhancing entrepreneurship.