Cork University Business School - Book Chapters

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    The incomplete history of “My Big Coin”
    (De Gruyter, 2022) O'Connor, Fergal; Lucey, Michael; Corbet, Shaen
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    Gig work, algorithmic technologies, and the uncertain future of work
    (Springer Nature, 2023-07-30) Duggan, James; Jooss, Stefan; Lynn, Theo; Rosati, Pierangelo; Conway, Edel; van der Werff, Lisa
    Throughout the last decade, the so-called gig economy has emerged as a disruptive and widely debated trend in the world of work. In this chapter, we trace the emergence of the gig economy from its inception during the global economic crisis to the present day where gig work arrangements span several sectors and face continuing scrutiny from critics. Specifically, we focus on the important role of algorithmic technologies in controlling the activities of gig workers and the subsequent challenges and controversies arising from the use of these new digital mechanisms. Finally, we identify the key implications arising from this new form of labour for workers, organisations, and regulatory bodies. In doing so, we explore a range of ongoing efforts to develop effective solutions for the various stakeholders involved.
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    Multi-party working relationships in gig work: towards a new perspective
    (Edward Elgar Publishing, 2021-08-17) Duggan, James; Sherman, Ultan; Carbery, Ronan; McDonnell, Anthony; Meijerink, Jeroen; Jansen, Giedo; Daskalova, Victoria
    Work in the gig economy is widely debated for its promises and pitfalls. In gig work, roles are heavily fragmented and hyper-flexible, ‘gigs’ are issued on a task-by-task basis, and workers are classified as independent contractors rather than employees. In this chapter, we examine the unique nature of ‘gig’ working relationships, focusing exclusively on the app-work variant to explore how this arrangement develops with the involvement of multiple parties and inherently disrupts traditional conceptualisations of the employment relationship. In lacking a robust legal architecture, we draw on psychological contract theory to critically examine the individualised nature of the multi-party working relationship found in app-work, where the governing role of technology shapes the arrangement. In doing so, we contribute to understanding of the social problems related to app-work (e.g. precarity, questionable working conditions), explore potential solutions to these issues, and consider the practical and theoretical implications of this heavily digitalised working relationship.
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    A factor analysis of the North American coach tour sector in Ireland
    (Dublin Institute of Technology, 2010-01-01) Ryan, Marie; Deegan, Jim; Moloney, Richard; Irish Hotels Federation
    The Irish Tourism Industry has achieved remarkable growth over the last two decades. Overseas tourist arrivals have increased from 1.95 million in 1985 to 8.00 million in 2007, before falling back to 7.80 million in 2008 (CSO, 2009). Following a lengthy period of growth, the Irish tourism industry experienced a severe downturn triggered by the current global economic crisis. Despite these conditions, the Irish tourism industry remains one of Ireland’s most important economic sectors generating almost €5.0 billion in foreign exchange earnings (approximately 4% to Gross National Product). The tourism industry is at a critical juncture. It must try to ensure the industry weathers the current recession. Competing effectively for business by correctly targeting consumers when the global economy improves, will shape the future of Irish tourism activities. As tourism has grown and becomes more competitive, the country’s interest in attracting its share of visitors has also grown (Sheehan, Ritchie & Hudson, 2007). The potential of the North American coach market provides an interesting opportunity for the industry. Factor analysis is used to identify crucial marketing information. Irish tourism policymakers have limited knowledge of the type of North American tourists who visits here. The information that currently exists is primarily due to research carried out by Tourism Ireland and Fáilte Ireland’s Survey of Travellers. Ward noted there is a need for empirical work in this area as it “would be particularly insightful for the Irish tourism industry” (2006, p. 434), since destination choices available to consumers today have proliferated (Pike, 2005). This chapter reports factor analysis results based on the North American coach tourist. By analysing important travel behaviours and the character types of the North American coach tourist, seven future potential coach market niches are identified. The chapter contributes to the issues raised in the New Horizons for Irish Tourism: An Agenda for Action (2003), by way of establishing the factors that encourage and discourage North American coach tourists to go on holiday as well as establish their personality traits. The chapter is organised as follows: Section 2, examines the North American tourist in Ireland. Section 3 describes the methodology. Section 4 presents the findings of the research. Finally, the chapter concludes with a summary and policy implications.
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    Integrated patient journey mapping: A sensemaking approach for Health Information Systems research
    (Edward Elgar Publishing, 2024) MacCarthy, Stephen; O'Raghallaigh, Paidi; Adam, Frédéric
    Health Information Systems (HIS) can help reimagine medical care pathways by using digital technologies to meet diverse patient needs. This is nevertheless a challenging prospect which is exacerbated by the conflicting interests of different stakeholders such as patient advocacy groups, allied health professionals, and policymakers. In this chapter, we present Integrated Patient Journey Mapping (IPJM) as an approach for sensemaking in HIS redesign processes and present a canvas for HIS researchers to constructively engage stakeholders in reimagining the status quo. We explain the scope and utility of IPJM, before outlining methodological considerations in the form of data collection and analysis. Recommended approaches for reporting results are then described including the use of storytelling techniques to weave together outputs from facilitated workshops and ‘think-aloud’ activities. The chapter concludes by presenting exemplars where journey mapping has inspired healthcare redesign in areas such as mental health services, head and neck cancer care, and post-partum care.