Cork University Business School - Book Chapters

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    A factor analysis of the North American coach tour sector in Ireland
    (Dublin Institute of Technology, 2010-01-01) Ryan, Marie; Deegan, Jim; Moloney, Richard; Irish Hotels Federation
    The Irish Tourism Industry has achieved remarkable growth over the last two decades. Overseas tourist arrivals have increased from 1.95 million in 1985 to 8.00 million in 2007, before falling back to 7.80 million in 2008 (CSO, 2009). Following a lengthy period of growth, the Irish tourism industry experienced a severe downturn triggered by the current global economic crisis. Despite these conditions, the Irish tourism industry remains one of Ireland’s most important economic sectors generating almost €5.0 billion in foreign exchange earnings (approximately 4% to Gross National Product). The tourism industry is at a critical juncture. It must try to ensure the industry weathers the current recession. Competing effectively for business by correctly targeting consumers when the global economy improves, will shape the future of Irish tourism activities. As tourism has grown and becomes more competitive, the country’s interest in attracting its share of visitors has also grown (Sheehan, Ritchie & Hudson, 2007). The potential of the North American coach market provides an interesting opportunity for the industry. Factor analysis is used to identify crucial marketing information. Irish tourism policymakers have limited knowledge of the type of North American tourists who visits here. The information that currently exists is primarily due to research carried out by Tourism Ireland and Fáilte Ireland’s Survey of Travellers. Ward noted there is a need for empirical work in this area as it “would be particularly insightful for the Irish tourism industry” (2006, p. 434), since destination choices available to consumers today have proliferated (Pike, 2005). This chapter reports factor analysis results based on the North American coach tourist. By analysing important travel behaviours and the character types of the North American coach tourist, seven future potential coach market niches are identified. The chapter contributes to the issues raised in the New Horizons for Irish Tourism: An Agenda for Action (2003), by way of establishing the factors that encourage and discourage North American coach tourists to go on holiday as well as establish their personality traits. The chapter is organised as follows: Section 2, examines the North American tourist in Ireland. Section 3 describes the methodology. Section 4 presents the findings of the research. Finally, the chapter concludes with a summary and policy implications.
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    Integrated patient journey mapping: A sensemaking approach for Health Information Systems research
    (Edward Elgar Publishing, 2024) MacCarthy, Stephen; O'Raghallaigh, Paidi; Adam, Frédéric
    Health Information Systems (HIS) can help reimagine medical care pathways by using digital technologies to meet diverse patient needs. This is nevertheless a challenging prospect which is exacerbated by the conflicting interests of different stakeholders such as patient advocacy groups, allied health professionals, and policymakers. In this chapter, we present Integrated Patient Journey Mapping (IPJM) as an approach for sensemaking in HIS redesign processes and present a canvas for HIS researchers to constructively engage stakeholders in reimagining the status quo. We explain the scope and utility of IPJM, before outlining methodological considerations in the form of data collection and analysis. Recommended approaches for reporting results are then described including the use of storytelling techniques to weave together outputs from facilitated workshops and ‘think-aloud’ activities. The chapter concludes by presenting exemplars where journey mapping has inspired healthcare redesign in areas such as mental health services, head and neck cancer care, and post-partum care.
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    What drives on- versus off-trade beer consumption? A regional and global panel analysis of 97 countries
    (Springer, 2023-12-02) O'Connor, Fergal; Waehning, Nadine
    This chapter examines the elasticities of demand of beer (price, cross price and income). This shows how the drivers of demand for beer vary regionally. We break down this demand between on- and off-trade consumption to show that these two markets have very distinct features, analysing data for 97 countries using Euromonitor data from 2006 to 2021, using a panel fixed effects model. We find that off-trade beer is a complement for on-trade, the “Prinks effect” where beer is consumed at home before going to an on-trade venue, but on-trade beer is a substitute for off-trade beer. We identify region-specific differences such as: Western Europeans off-trade beer consumption falling as their incomes rise and Eastern Europe being the only region where the “Prinks effect” doesn’t hold. We make recommendations around region specific similarities in on- and off-trade which could be considered by businesses considering pricing and internationalisation policies.
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    Nutrition measures and limits: the dominance of the USDA's Food Insecurity and Hunger Module and its adaptations
    (Edward Elgar Publishing, 2023-08-15) Furey , Sinéad; Beacom , Emma; Caraher , Martin; Coveney , John; Chopra, Mickey
    The Sustainable Development Goals call for an end to poverty (No Poverty) in all its forms everywhere to end hunger, achieve food security and improved nutrition (Zero Hunger). Food insecurity (food poverty) – the inability to access affordable food, or the worry that you may be unable to do so – and hunger are of increasing concern in developed countries. There are various indicators used to measure the prevalence and severity of food insecurity internationally and this paper compares and contrasts three of these: EU Survey on Income and Living Conditions (SILC) food deprivation measures, the FAO Food Insecurity Experience Scale Survey Module, and the USDA Household Food Security Survey Module (HFSSM). We conclude with a discussion of the HFSSM and its application and dominance in the UK’s Family Resources Survey and Food Standards Agency’s Food and You (2) survey to quantify the existence of hunger and associated anxiety about affording and accessing food, Finally we discuss opportunities to broaden further its applicability for UK household food security measurement.
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    Technology in human resource functions: Core systems, emerging trends and algorithmic management
    (Emerald Publishing, 2022-08-22) Jooss, Stefan; Duggan, James; Parry, Emma