http://hdl.handle.net/10468/212 2017-10-19T04:43:38Z 2017-10-19T04:43:38Z Naughton, Paul McCarthy, Mary McCarthy, Sinéad N. http://hdl.handle.net/10468/4680 2017-09-11T18:00:56Z 2017-06-27T00:00:00Z

Reducing consumption of confectionery foods: A post-hoc segmentation analysis using a social cognition approach Naughton, Paul; McCarthy, Mary; McCarthy, Sinéad N. Considering confectionary consumption behaviour this cross-sectional study used social cognition variables to identify distinct segments in terms of their motivation and efforts to decrease their consumption of such foods with the aim of informing targeted social marketing campaigns. Using Latent Class analysis on a sample of 500 adults four segments were identified: unmotivated, triers, successful actors, and thrivers. The unmotivated and triers segments reported low levels of perceived need and perceived behavioural control (PBC) in addition to high levels of habit and hedonic hunger with regards their consumption of confectionery foods. Being a younger adult was associated with higher odds of being in the unmotivated and triers segments and being female was associated with higher odds of being in the triers and successful actors segments. The findings indicate that in the absence of strong commitment to eating low amounts of confectionery foods (i.e. perceived need) people will continue to overconsume free sugars regardless of motivation to change. It is therefore necessary to identify relevant messages or ‘triggers’ related to sugar consumption that resonate with young adults in particular. For those motivated to change, counteracting unhealthy eating habits and the effects of hedonic hunger may necessitate changes to food environments in order to make the healthy choice more appealing and accessible.

2017-06-27T00:00:00Z O'Neill, Claire http://hdl.handle.net/10468/3081 2016-10-17T15:25:21Z 2015-01-01T00:00:00Z

An exploration of the impact of the Green-Schools programme on the development of sustainable behaviours in the home O'Neill, Claire Concern for the sustainability of our planet is widespread. The ever-increasing economic activity and large scale industralisation our consumer society requires has increased concerns among academics, politicians, and consumers alike on natural resource depletion, waste management, dangers of toxic chemicals, and climate change. Human consumption is causing major issues for the space we inhabit. Much work has been done over the past four decades to remedy human impact on our environment at corporate, policy and consumer level. But concerns on our ability to progress the sustainability agenda remain. Consumer behaviour plays a pivotal role in sustainable development. In light of this, we need to explore and understand the ways in which consumption occurs in consumers lives, with an aim to changing behaviours that do not support the natural environment. Questions on how to change consumer behaviour dominate much of the literature on sustainable consumption, but substantial behaviour change among individuals has not occurred as predicted. Some focus has shifted to look at upstream interventions, such as education. The Green-Schools Programme (known internationally as Eco-Schools) is one such intervention. The aim of this thesis was to explore consumption in the context of the Green-Schools Programme. The main research question asks: in the context of the Green-Schools, how are sustainable behaviour practices developed in the home? The findings presented in this thesis show that sustainable behaviour has developed in the home from both internal and external factors, the Green-Schools effect being one such factor; the programme does influence behaviour in the home context to some degree. One of the main findings of this research indicates that schoolchildren are imparting ‘positive pester power’ on household behaviour practices and the majority of households are passively practicing sustainable consumption. These findings contribute to knowledge on sustainable consumption in the home context.

2015-01-01T00:00:00Z Kavanagh, Donncha http://hdl.handle.net/10468/2799 2016-10-13T11:05:31Z 2014-07-01T00:00:00Z

Theory, the uncanny and the sacred Kavanagh, Donncha This paper examines the related but different concepts of the uncanny and the sacred. Drawing on two cases – one fictional and one real – and using Žižek’s Symbolic-Real-Imaginary as an organising frame, the paper analyses how the uncanny and the sacred are connected. It then proceeds to examine the role of theorising in sacralising the uncanny and profaning the sacred. Finally, it briefly discusses how theory might be re-enchanted.

2014-07-01T00:00:00Z Kavanagh, Donncha http://hdl.handle.net/10468/2782 2016-10-13T11:05:28Z 2014-04-22T00:00:00Z

Talking organization Kavanagh, Donncha

2014-04-22T00:00:00Z