Touching holograms with windows mixed reality: Renovating the consumer retailing services

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dc.contributor.author Dehghani, Milad
dc.contributor.author Lee, Seung Hwan
dc.contributor.author Mashatan, Atefeh
dc.date.accessioned 2020-10-30T12:28:14Z
dc.date.available 2020-10-30T12:28:14Z
dc.date.issued 2020-09-17
dc.identifier.citation Dehghani, M., Lee, S. H. and Mashatan, A. (2020) 'Touching holograms with windows mixed reality: Renovating the consumer retailing services', Technology in Society, 63, 101394 (10 pp). doi: 10.1016/j.techsoc.2020.101394 en
dc.identifier.volume 63 en
dc.identifier.startpage 1 en
dc.identifier.endpage 10 en
dc.identifier.issn 0160-791X
dc.identifier.uri http://hdl.handle.net/10468/10686
dc.identifier.doi 10.1016/j.techsoc.2020.101394 en
dc.description.abstract Recent technological advances in wearable technologies, such as mixed-reality devices, have enabled consumers to interact with artificial three-dimensional visual environments. This presents an incredible opportunity for service retailers to present alternative ways of interacting with their services. This study empirically investigates the potential applications of Windows Mixed Reality devices, while specifically examining various forms of consumer perceptions and behavioural intentions. This research is among the first to empirically examine the effect of windows mixed reality experiences, enabled by the latest wearable devices, on intentions of users in a services retailing context. The results of this study help guide retailers who are looking to integrate Windows Mixed Reality devices in their practice to increase user satisfaction, trust, and utilitarian needs. The paper recommends specific theoretical and managerial implications. en
dc.format.mimetype application/pdf en
dc.language.iso en en
dc.publisher Elsevier en
dc.relation.uri http://www.sciencedirect.com/science/article/pii/S0160791X20308733
dc.rights © 2020 Elsevier Ltd. All rights reserved. This manuscript version is made available under the CC BY-NC-ND 4.0 license. en
dc.rights.uri https://creativecommons.org/licenses/by-nc-nd/4.0/ en
dc.subject Windows mixed reality en
dc.subject Consumer experience en
dc.subject Services retailing en
dc.subject Perceived immersion en
dc.subject Hologram en
dc.subject Augmented reality en
dc.subject Behavioural intention en
dc.title Touching holograms with windows mixed reality: Renovating the consumer retailing services en
dc.type Article (peer-reviewed) en
dc.internal.authorcontactother Milad Dehghani, Cork University Business School, University College Cork, Cork, Ireland. +353-21-490-3000 Email: milad.dehghani@ucc.ie en
dc.internal.availability Full text available en
dc.check.info Access to this article is restricted until 24 months after publication by request of the publisher. en
dc.check.date 2022-09-17
dc.date.updated 2020-10-30T12:19:38Z
dc.description.version Accepted Version en
dc.internal.rssid 542166155
dc.description.status Peer reviewed en
dc.identifier.journaltitle Technology in Society en
dc.internal.copyrightchecked No
dc.internal.licenseacceptance Yes en
dc.internal.IRISemailaddress milad.dehghani@ucc.ie en
dc.identifier.articleid 101394 en


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© 2020 Elsevier Ltd. All rights reserved. This manuscript version is made available under the CC BY-NC-ND 4.0 license. Except where otherwise noted, this item's license is described as © 2020 Elsevier Ltd. All rights reserved. This manuscript version is made available under the CC BY-NC-ND 4.0 license.
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