The design of a digital behaviour change intervention for third-level student illicit substance use: A persona building approach
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Published Version
Date
2020-01
Authors
Dick, Samantha
Heavin, Ciara
Vasiliou, Vasilis S.
Davoren, Martin P.
Dockray, Samantha
Linehan, Conor
Byrne, Michael
Journal Title
Journal ISSN
Volume Title
Publisher
University of Hawai'i at Manoa
Published Version
Abstract
Illicit substance use among third-level students is an issue of increasing concern. Digital behavioural change interventions have been developed to target this population, but reports of their effectiveness are mixed. The importance of end-user involvement in digital intervention development has been well established, but it appears that many interventions in this area did not engage end-users during development. This absence may have affected engagement, undermining their potential effectiveness. This paper describes the process and contributions of a persona-building approach in the development of a digital behaviour change intervention tailored to the needs of third-level students. Nine exploratory persona-building workshops were carried out with 31 students, and 7 project team members to develop personas for heavy, occasional and nonsubstance using third-level students. Early analysis has identified five archetypes which will contribute to the design of an acceptable and user-friendly intervention, and to the identification of targeted behavioural change techniques.
Description
Keywords
Digital behaviour change , Intervention , Third-level student , Illicit substance use , Persona
Citation
Dick, S., Heavin, C., Vasiliou, V. S., Davoren, M. P., Dockray, S., Linehan, C. and Byrne, M. (2020) 'The design of a digital behaviour change intervention for third-level student illicit substance use: A persona building approach', Proceedings of the 53rd Hawaii International Conference on System Sciences 2020, Hawaii, 7-10 January, pp. 3388-3396. doi: 10.24251/HICSS.2020.415