Globalization and basketball in China: governance, market and culture

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dc.contributor.advisor Hong, Fan en Huang, Fuhua 2014-06-11T11:27:27Z 2014 2013
dc.identifier.citation Huang, F. 2013. Globalization and basketball in China: governance, market and culture. PhD Thesis, University College Cork. en
dc.description.abstract Chinese sports are developing under very complex and unique political, economic, and cultural circumstances in the global age. This study aims to investigate the process of globalization in basketball through an examination of its multidimensional manifestations. The study aligns itself with Ritzer’s (2003, 2007b) conceptualization of dichotomizing the process of globalization into grobalization and glocalization. On that basis, the trajectory of basketball globalization in China is identified as the result of a contextual and competing interplay between the penetration of the NBA and the consequent engagement of Chinese basketball. A qualitative methodological approach was conducted to achieve the research aim. Data were collected from a number of sources, including official documents and semi-structured interviews with relevant basketball participants. The study reveals that globalization and basketball in China, in the political and institutional dimension, is a conflicting process. The universalization of the NBA’s governance model could not be fully assimilated due to the centralization of power in the Chinese government, which is hindering the further professionalization and marketization of basketball. In the economic dimension, the globalization process is seen to interplay with the local basketball market, which is growing thanks to the adaption of the NBA’s marketing strategies. In the cultural dimension, the study demonstrates that the NBA has to some extent cosmopolitanized and consumerized Chinese basketball culture, while resistance from both the state and the Chinese people has risen, creolizing the globalization of basketball culture in China. en
dc.description.sponsorship China Scholarship Council (Fund No. 2009692001) en
dc.format.mimetype application/pdf en
dc.language.iso en en
dc.publisher University College Cork en
dc.rights © 2013, Fuhua Huang. en
dc.rights.uri en
dc.subject Basketball en
dc.subject China en
dc.subject Globalization and sport en
dc.title Globalization and basketball in China: governance, market and culture en
dc.type Doctoral thesis en
dc.type.qualificationlevel Doctoral en
dc.type.qualificationname PhD (Arts) en
dc.internal.availability Full text not available en Indefinite en 10000-01-01
dc.description.version Accepted Version
dc.contributor.funder China Scholarship Council en
dc.description.status Not peer reviewed en Asian Studies en
dc.check.reason No embargo required en
dc.check.opt-out Yes en
dc.thesis.opt-out true
dc.check.entireThesis Entire Thesis Restricted
dc.check.embargoformat E-thesis on CORA only en

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© 2013, Fuhua Huang. Except where otherwise noted, this item's license is described as © 2013, Fuhua Huang.
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