Australian wines in the British wine market: A hedonic price analysis

Show simple item record Steiner, Bodo E. 2011-08-31T15:01:53Z 2011-08-31T15:01:53Z 2004
dc.identifier.citation Steiner, B. E. (2004), Australian wines in the British wine market: A hedonic price analysis. Agribusiness, 20: 287–307. doi: 10.1002/agr.20012 en
dc.identifier.volume 20
dc.identifier.issued 3
dc.identifier.startpage 287
dc.identifier.endpage 307
dc.identifier.issn 1520-6297
dc.identifier.doi 10.1002/agr.20012
dc.description.abstract The market share of New World wines sold in many European countries has increased dramatically over the past decade. More aggressive marketing, together with a more distinct and recognizable labeling scheme, are often regarded as the keys to the marketing success of these new wines. This article employs hedonic price analysis to identify the values that marketers and consumers place on the information carried by the label of Australian wines in the British wine retail market. Although many grape varieties are given a highly distinct valuation by market participants, our results also suggest that consumers consider regions jointly with grape varieties as proxies for brands. This contrasts with the general observation that grape varietal labeling is the distinctive feature of New World wines. Marketing implications are examined by considering the revenue impact of changes in labeling at the retail level. en
dc.format.mimetype application/pdf en
dc.language.iso en en
dc.publisher Wiley Periodicals en
dc.rights Copyright © 2004 Wiley Periodicals, Inc. This is the pre-peer reviewed version of the following article: Australian wines in the British wine market: A hedonic price analysis, Steiner, B. E., Agribusiness, 20(3): 287–307, Copyright © 2004 Wiley Periodicals, Inc. which has been published in final form en
dc.subject Labelling en
dc.subject Wine en
dc.subject Australia en
dc.subject Product quality en
dc.subject Hedonic price analysis en
dc.subject.lcsh Wine industry--Australia en
dc.subject.lcsh Wine labels en
dc.subject.lcsh Food prices--Econometric models en
dc.title Australian wines in the British wine market: A hedonic price analysis en
dc.type Article (peer-reviewed) en
dc.internal.authorurl en
dc.internal.authorcontactother Bodo Steiner, Food Business & Development, University College Cork, Cork, Ireland. +353-21-490-3000 Email: en
dc.internal.availability Full text available en
dc.internal.webversions 2011-08-31T13:57:26Z
dc.description.version Submitted Version en
dc.internal.rssid 99536725
dc.description.status Peer reviewed en
dc.identifier.journaltitle Agribusiness an International Journal
dc.internal.copyrightchecked RoMEO. Copyright Transfer Agreement from Journal Homepage en
dc.internal.IRISemailaddress en

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