How do U.S. and Canadian consumers value credence attributes associated with beef labels after the North American BSE crisis of 2003?

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dc.contributor.author Steiner, Bodo E.
dc.contributor.author Yang, Jun
dc.date.accessioned 2011-09-14T11:58:18Z
dc.date.available 2011-09-14T11:58:18Z
dc.date.issued 2010-07
dc.identifier.citation Steiner, Bodo E. and Yang, Jun (2010) 'How do US and Canadian consumers value credence attributes associated with beef labels after the North American BSE crisis of 2003?'. International Journal of Consumer Studies, 34 (4):449-463. doi: 10.1111/j.1470-6431.2010.00889.x en
dc.identifier.volume 34
dc.identifier.issued 4
dc.identifier.startpage 449
dc.identifier.endpage 463
dc.identifier.issn 1470-6431
dc.identifier.uri http://hdl.handle.net/10468/420
dc.identifier.doi 10.1111/j.1470-6431.2010.00889.x
dc.description.abstract A consumer survey conducted in 2006 (n = 419), and therefore after the first confirmed bovine spongiform encephalopathy (BSE) cases in North America in 2003, employs attribute-based choice experiments for a cross-country comparison of consumers' valuation of credence attributes associated with beef steak labels; specifically a guarantee that beef was tested for BSE, a guarantee that the steaks were produced without genetically modified organisms (GMOs) and a guarantee that beef steaks were produced without growth hormones and antibiotics. Considering consumers' socio-economic characteristics, the results suggest that consumers in Montana (U.S.) and Alberta (Canada) are significantly heterogeneous in their valuation of the above attributes, although consumers' relative valuation of these process attributes does not appear to have changed since the 2003 BSE crisis in each region. Alberta consumers place a significant valuation on beef tested for BSE, which is striking because Canada's current legal environment does not permit testing and labelling of such beef by private industry participants. Montana consumers' valuation was found highest for a guarantee that the steaks were produced without GMO. Effective supply-chain responses to consumers' valuation of credence attributes, for example, in the form of labelling, should therefore take consumers' heterogeneity into account. en
dc.format.mimetype application/pdf en
dc.language.iso en en
dc.publisher Blackwell Publishing Ltd. en
dc.rights © The Authors. Journal compilation © 2010 Blackwell Publishing Ltd. This is the pre-peer reviewed version of the following article: Steiner, B. E. and Yang, J. (2010), How do U.S. and Canadian consumers value credence attributes associated with beef labels after the North American BSE crisis of 2003? International Journal of Consumer Studies, 34(4): 449–463. which has been published in final form at http://dx.doi.org/10.1111/j.1470-6431.2010.00889.x en
dc.subject Choice experiments en
dc.subject Multinomial logit en
dc.subject Perceived risk en
dc.subject Willingness-to-pay en
dc.subject.lcsh Beef en
dc.subject.lcsh Beef industry--United States en
dc.subject.lcsh Food--Labeling--Canada en
dc.subject.lcsh Food--Labeling--United States en
dc.subject.lcsh Beef industry--Canada en
dc.subject.lcsh Consumers--Attitudes en
dc.title How do U.S. and Canadian consumers value credence attributes associated with beef labels after the North American BSE crisis of 2003? en
dc.type Article (peer-reviewed) en
dc.internal.authorurl http://publish.ucc.ie/researchprofiles/B010/bsteiner en
dc.internal.authorcontactother Bodo Steiner, Food Business & Development, University College Cork, Cork, Ireland. +353-21-490-3000 Email: b.steiner@ucc.ie en
dc.internal.availability Full text available en
dc.internal.webversions http://onlinelibrary.wiley.com/doi/10.1111/j.1470-6431.2010.00889.x/abstract
dc.date.updated 2011-09-14T11:48:08Z
dc.description.version Submitted Version en
dc.internal.rssid 99536360
dc.contributor.funder Consumer and Market Demand Network, Canada en
dc.description.status Peer reviewed en
dc.identifier.journaltitle International Journal of Consumer Studies
dc.internal.copyrightchecked RoMEO, Journal website, CTA en
dc.internal.IRISemailaddress b.steiner@ucc.ie en


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