Merging into the mainstream? An empirically based discussion of the potential erosion of competitive advantage in a restructured Irish credit union movement

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dc.contributor.author Power, Carol
dc.contributor.author O'Connor, Ray
dc.contributor.author McCarthy, Olive
dc.contributor.author Ward, Michael
dc.date.accessioned 2017-11-20T11:35:07Z
dc.date.available 2017-11-20T11:35:07Z
dc.date.issued 2014-10-06
dc.identifier.citation Power, C., O’Connor, R., McCarthy, O. and Ward, M. (2014) 'Merging into the mainstream? An empirically based discussion of the potential erosion of competitive advantage in a restructured Irish credit union movement', Journal of Co-operative Organization and Management, 2(2), pp. 55-64. doi: 10.1016/j.jcom.2014.09.001 en
dc.identifier.volume 2 en
dc.identifier.issued 2 en
dc.identifier.startpage 55 en
dc.identifier.endpage 64 en
dc.identifier.issn 2213-297X
dc.identifier.uri http://hdl.handle.net/10468/5067
dc.identifier.doi 10.1016/j.jcom.2014.09.001
dc.description.abstract Credit unions are key constituents of the financial services landscape in Ireland. Currently, the movement comprises mostly small-medium, local, autonomous credit unions. Restructuring is viewed as a means to ensuring viability and achieving economies of scale and scope. Debate has focused on the advantages of restructuring without due concern for its negative consequences. We argue that the competitive advantage of community-based credit unions is inextricably linked to their geographical scale and the implications of restructuring for competitive advantage must be considered. Using qualitative data obtained through interviews with borrowers in seventeen community-based credit unions, we construct a typology of factors influencing members’ decisions to borrow from credit unions during a time when credit was widely available and marketed aggressively by the conventional banking sector. We conclude that non-bureaucratic, member-centred systems and relational factors tend to outweigh material considerations in members’ decisions to borrow from credit unions. Moreover, both sets of factors relate not only to the movement's ethos but also to the ‘connectedness’ or sense of ‘the local’ experienced by credit union members. In the context of a restructuring agenda dominated by mergers and amalgamations, there is a need to guard against the erosion of the movement's unique, community-embedded competitive advantage. en
dc.format.mimetype application/pdf en
dc.language.iso en en
dc.publisher Elsevier en
dc.relation.uri http://www.sciencedirect.com/science/article/pii/S2213297X14000226#
dc.rights © 2014 Elsevier Ltd. This manuscript version is made available under the CC-BY-NC-ND 4.0 license. en
dc.rights.uri http://creativecommons.org/licenses/by-nc-nd/4.0/ en
dc.subject Credit unions en
dc.subject Financial services en
dc.subject Competitive advantage en
dc.subject Restructuring en
dc.subject Geography en
dc.title Merging into the mainstream? An empirically based discussion of the potential erosion of competitive advantage in a restructured Irish credit union movement en
dc.type Article (peer-reviewed) en
dc.internal.authorcontactother Olive Mccarthy, Food Business & Development, University College Cork, Cork, Ireland. +353-21-490-3000 Email: o.mccarthy@ucc.ie en
dc.internal.availability Full text available en
dc.date.updated 2017-11-20T10:28:04Z
dc.description.version Accepted Version en
dc.internal.rssid 281056152
dc.description.status Peer reviewed en
dc.identifier.journaltitle Journal of Co-operative Organization and Management en
dc.internal.copyrightchecked No !!CORA!! en
dc.internal.licenseacceptance Yes en
dc.internal.IRISemailaddress o.mccarthy@ucc.ie en


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© 2014 Elsevier Ltd. This manuscript version is made available under the CC-BY-NC-ND 4.0 license. Except where otherwise noted, this item's license is described as © 2014 Elsevier Ltd. This manuscript version is made available under the CC-BY-NC-ND 4.0 license.
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