Innovation co-creation in a virtual world

Show simple item record O'Riordan, Niamh Adam, Frédéric O'Reilly, Philip 2019-02-28T10:14:22Z 2019-02-28T10:14:22Z 2012-06
dc.identifier.citation O'Riordan, N., Adam, F. and O'Reilly, P. (2012) 'Innovation co-creation in a virtual world ', ECIS 2012 Proceedings: 21st European Conference on Information Systems, Barcelona, Spain, 08-06 June, 191 (13 pp). Available online: en
dc.identifier.startpage 1 en
dc.identifier.endpage 13 en
dc.description.abstract The emergence of web-based technologies has radically influenced the ways in which individuals around the world communicate, represent themselves, share ideas, and otherwise interact with one another (Ward and Sonneborn, 2009; Rogers, 2003). In particular, these technologies allow people to communicate directly with one another and to share and shape their own experiences; as a result, customers and other organisational stakeholders are increasingly involved in the design of products and services (Ramaswamy and Gouillart, 2010, p. 102). During innovation co-creation specifically, customers take an active and creative role in the intentional and successful adoption and application of ideas, processes, products or procedures that are new to the adopting organization. This study carries out six case studies of innovation co-creation in the virtual world of Second Life. Virtual worlds allow users to engage in highly active and participatory forms of co-creation that are difficult if not impossible to replicate in other environments. The study explores collaborative processes used for innovation co-creation in virtual worlds. In particular, the study presents an analysis of behaviours used to facilitate innovation co-creation in virtual world projects and the factors that affect it. The study leverages this analysis to derive practical recommendations for virtual world users and virtual world designers that can be used to stimulate and support innovation co-creation in virtual worlds. en
dc.format.mimetype application/pdf en
dc.language.iso en en
dc.publisher Association for Information Systems (AIS) en
dc.relation.ispartof ECIS 2012 Proceedings: 21st European Conference on Information Systems
dc.rights © 2012 the authors. en
dc.subject Co-creation en
dc.subject Innovation co-creation en
dc.subject Virtual worlds en
dc.subject Business information systems en
dc.title Innovation co-creation in a virtual world en
dc.type Conference item en
dc.internal.authorcontactother Frederic Adam, Business Information Systems, University College Cork, Cork, Ireland. +353-21-490-3000 Email: en
dc.internal.availability Full text available en 2019-02-28T10:07:21Z
dc.description.version Accepted Version en
dc.internal.rssid 281443277
dc.description.status Not peer reviewed en
dc.identifier.journaltitle ECIS 2012 Proceedings en
dc.internal.copyrightchecked No !!CORA!! en
dc.internal.licenseacceptance Yes en
dc.internal.conferencelocation Barcelona, Spain en
dc.internal.IRISemailaddress en

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