Cultural impact on entrepreneurial expectations

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Date
2022
Authors
Brandt, Tiina
Wanasika, Isaac
Dubickis, Mikus
Treacy, Stephen
Pihlajarinne, Hanna
Acocella, Rocco
Militaru, Andreea
Bakker, Diederich
Liu, J.
Liu, Rong
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Würzburg International Business Press
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Abstract
The purpose of this study is to evaluate qualities that are needed for effective entrepreneurship in a variety of national cultures. The sample represents 731 business students from several countries from Asia, Baltics, USA, Nordic, Middle, South and East Europe. College students completed a questionnaire that identified qualities they would need to start their own entrepreneurial business. Results indicated statistically significant entrepreneurial qualities between cultures. Starting a business in a specific cultural environment requires unique entrepreneurial qualities. Our results also found support for universally endorsed entrepreneurial qualities. Country-specific strategies for enhancing entrepreneurship are discussed at the end of the paper.
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Keywords
Entrepreneurship , National cultures
Citation
Brandt, T., Wanasika, I., Dubickis, M., Treacy, S., Pihlajarinne, H., Acocella, R., Militaru, A., Bakker, D., Liu, J., Liu, R., Tsuzuki, Y. and Vo, T. (2022) ‘Cultural impact on entrepreneurial expectations’, in Akcaoglu, E. and Wehner, R. (eds.) Würzburg International Business Forum 5th International Business Conference 2022 Small Firm Internationalisation and International Entrepreneurship ‘Managing Sustainable Innovation’, Bangkok, 1-2 September 2022. Würzburg International Business Press, pp. 10-16.
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© 2022, Würzburg International Business Press. Reproduction of this electronic publication for academic and non-commercial purposes is authorized provided that the source is fully acknowledged.