Assembling the crowd: a boundary object approach to designing a crowdfunding campaign
No Thumbnail Available
University College Cork
Assembling the Crowd: a boundary object approach to designing a crowdfunding campaign sets out to approach crowdfunding using action design research to outline prescriptive principles which will lead to a successful crowdfunding campaign. Using a boundary object approach this research considers the elements of a crowdfunding campaign and how they interact in order to succeed with a campaign. The thesis consists of a joint paper which looks at a proof of concept for an internal enterprise application which enables crowdfunding with the help of blockchain technology. The second paper applies a boundary object approach to crowdfunding and contributes the foundation principles for the entire thesis. When to use Rewards in Charitable Crowdfunding looks at the use of token rewards in campaigns specific to charitable campaigns. This contributes to these aim by providing a clearer view of the interaction between the various groups involved in a crowdfunding campaign. The final paper; Assembling the Crowd: a boundary object approach to designing a crowdfunding campaign applies the contributions of the other papers and combines the research conducted to set out a final set of prescriptive principles which can be used to create a successful crowdfunding campaign. These principles are as follows: Design Principle 1: Identify different groups of potential backers and identify dominant norms in those groups Design Principle 2: Design and present rewards/returns in a manner that appeals to the specifically targeted social worlds Design Principle 3: Design an assemblage of artefacts capable of translating content and balancing participation across each of the related social worlds Design Principle 4: Design an ongoing communication strategy which is specific to each social world
Warren, S. 2019. Assembling the crowd: a boundary object approach to designing a crowdfunding campaign. MRes Thesis, University College Cork.