The civilising tension at the heart of market-making: a case study of the stent industry

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dc.contributor.authorLawlor, Jim
dc.contributor.authorKavanagh, Donncha
dc.date.accessioned2016-06-27T11:14:38Z
dc.date.available2016-06-27T11:14:38Z
dc.date.issued2012-06
dc.date.updated2014-11-01T17:02:23Z
dc.description.abstractWe are interested in the emergence of new markets. While the literature contains various perspectives on how such new markets come to be, the dynamics of the marketization process are less clear. This paper focuses on the development of stent technology and examines the activities characteristic of its emerging market. We identify four market ‘moments’: a mutable marketing moment prior to the point of disruption; two parallel moments at the point of disruption – internecine marketing between emergent competitors, and subversive marketing between those competitors and established actors; and finally, a civilized marketing moment. We conclude that emergent competitors operate two distinct strategies at the point of disruption. Also, legal activities are central to marketization dynamics during this period. In terms of process, while creative destruction may broadly describe the move from disruption to acceptance, there is a period of creative construction prior to disruption, when the new market is coming into being.en
dc.description.statusNot peer revieweden
dc.description.urihttp://www.eiasm.org/frontoffice/event_announcement.asp?event_id=804en
dc.description.versionAccepted Versionen
dc.format.mimetypeapplication/pdfen
dc.identifier.citationLawlor, J. and Kavanagh, D. (2012) ‘The civilising tension at the heart of market-making: a case study of the stent industry’, 2nd Interdisciplinary Market Studies Workshop, European Institute for Advanced Studies in Management, Dublin, 7-8 June.en
dc.identifier.endpage30en
dc.identifier.startpage1en
dc.identifier.urihttps://hdl.handle.net/10468/2786
dc.language.isoenen
dc.relation.ispartof2nd Interdisciplinary Market Studies Workshop
dc.rights© 2012 the authorsen
dc.subjectInnovationen
dc.subjectMedical devicesen
dc.subjectDisruptive technologyen
dc.subjectStrategyen
dc.subjectMarket-makingen
dc.subjectCivilized marketingen
dc.subjectStent technologyen
dc.subjectLegal activityen
dc.subjectLongitudinal case studyen
dc.titleThe civilising tension at the heart of market-making: a case study of the stent industryen
dc.typeConference itemen
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