Ephemeral returns: Social network valuations and perceived privacy

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dc.contributor.authorBrowne, Oliver
dc.contributor.authorO'Reilly, Philip
dc.contributor.authorHutchinson, Mark
dc.date.accessioned2021-07-12T09:11:04Z
dc.date.available2021-07-12T09:11:04Z
dc.date.issued2017
dc.date.updated2021-06-22T10:26:18Z
dc.description.abstractThis paper investigates the valuations of social media platforms (SMPs) in light of the recent initial public offering (IPO) of Snapchat. Innovative platforms with unproven business models and non-voting shares commanding relatively high valuations at IPO stage as well as a shift in investor profile towards personal rather than institutional investors have eerie connotations with the tech bubble of 2000. We posit that investors value a passive audience for SMPs rather than an active user community and apply potentially unrealistic customer lifetime values and expected user growth in a highly competitive market. We also posit that investors overestimate willingness to participate, the potential success in the adoption of paid services and do not account fully for perceived or real privacy features.en
dc.description.statusPeer revieweden
dc.description.versionPublished Versionen
dc.format.mimetypeapplication/pdfen
dc.identifier.articleid10en
dc.identifier.citationBrowne, O., O'Reilly, P. and Hutchinson, M. (2017) 'Ephemeral returns: Social network valuations and perceived privacy', ICIS 2017 Proceedings, Seoul, South Korea, 10-13 December, 10 (10pp). Available at: http://aisel.aisnet.org/icis2017/Economics/Presentations/10 (Accessed: 12 July 2021)en
dc.identifier.endpage10en
dc.identifier.isbn978-0-9966831-5-9
dc.identifier.startpage1en
dc.identifier.urihttps://hdl.handle.net/10468/11555
dc.language.isoenen
dc.publisherAssociation for Information Systems (AIS)en
dc.relation.ispartofThirty Eighth International Conference on Information Systems, South Korea 2017
dc.relation.urihttps://aisel.aisnet.org/icis2017/Economics/Presentations/10/
dc.rights© 2017, the Authors. This material is brought to you by the ICIS 2017 Proceedings at AIS Electronic Library (AISeL).en
dc.subjectInitial public offeringen
dc.subjectFirm valuationen
dc.subjectWillingness to participateen
dc.subjectPrivacyen
dc.subjectInformation privacyen
dc.subjectCommunity engagementen
dc.titleEphemeral returns: Social network valuations and perceived privacyen
dc.typeConference itemen
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