Media hysteresis: persistence through change

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dc.contributor.authorTheophanidis, Philippe
dc.contributor.authorThibault, Ghislain
dc.date.accessioned2018-05-03T12:30:42Z
dc.date.available2018-05-03T12:30:42Z
dc.date.issued2016
dc.description.abstractFor media scholars, locating the old in the new helps to debunk the inflation around the “newness” of contemporary media. Several approaches have been put to work in the exploration of these multiple temporalities within media: remediation, media revival, residual media, media archeology. In this article, we explore another temporal concept—hysteresis—as a way to think through the folding of time within and across media. The first part of the article presents a theoretical overview of the concept of hysteresis, from the field of experimental sciences in the late nineteenth century to Marx, Bourdieu, Baudrillard and others in the social sciences. In the second part, we introduce the concept of “media hysteresis” and illustrate it with two examples: the design of the keypad by Bell System’s push-button phones and the QWERTY keyboard. In the third and final part, we weave the concept of media hysteresis through a discussion of some of the major changes in cinema. More specifically, we examine how the aesthetic of the analogue persists in digital media and how media hysteresis can be useful to apprehend the celluloid revival. Our main argument throughout the article is the need for a theory of asynchronous simultaneity to analyse persistence and continuity across technological changes.en
dc.description.statusPeer revieweden
dc.description.versionPublished Versionen
dc.format.mimetypeapplication/pdfen
dc.identifier.citationTheophanidis, P. and Thibault, G. (2016) 'Media hysteresis: persistence through change', Alphaville: Journal of Film and Screen Media, 12, pp. 8-23. https://doi.org/10.33178/alpha.12.01en
dc.identifier.doihttps://doi.org/10.33178/alpha.12.01
dc.identifier.endpage23
dc.identifier.issn2009-4078
dc.identifier.issued12
dc.identifier.journalabbrevAlphaville
dc.identifier.journaltitleAlphaville: Journal of Film and Screen Mediaen
dc.identifier.startpage8
dc.identifier.urihttps://hdl.handle.net/10468/6011
dc.language.isoenen
dc.publisherFilm and Screen Media, University College Corken
dc.relation.urihttp://www.alphavillejournal.com/Issue12/12_1Article_TheophanidisThibault.pdf
dc.rights© 2016, The Author(s)en
dc.rights.urihttps://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subjectMedia hysteresisen
dc.subjectHysteresisen
dc.subjectSocial sciencesen
dc.subjectCinemaen
dc.subjectMarxen
dc.subjectBourdieuen
dc.subjectBaudrillarden
dc.subjectKeypaden
dc.subjectQWERTY keyboarden
dc.subjectCelluloid revivalen
dc.subjectAsynchronous simultaneityen
dc.titleMedia hysteresis: persistence through changeen
dc.typeArticle (peer-reviewed)en
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Alphaville: Journal of Film and Screen Media. Issue 12: The New Old: Archaisms and Anachronisms across Media