Exploring AI in entrepreneurship education: A case study on adapting assessments for digital literacy
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Published Version
Date
2025
Authors
Barrett, Gillian
Ryan, Marie
Fitzgerald, Ciara
Journal Title
Journal ISSN
Volume Title
Publisher
University College Cork
Published Version
Abstract
This example focuses on a final-year entrepreneurship module offered by Cork University Business School (CUBS) at University College Cork. This module is designed to introduce students to the practice of entrepreneurship through experiential techniques, helping them develop entrepreneurial thinking and skills relevant to the digital era. The module covers topics such as business models, business model innovation, industry and market analysis, and strategic growth opportunities. It includes approximately 130 students from diverse business disciplines, including accounting, management, marketing, and international business. The module is assessed entirely through continuous assessment methods, consisting of an individual assignment, a group innovative project, and a “live” group pitch. The assessment focuses on entrepreneurship practice and action, aiming to foster communication, critical thinking, digital literacy, and problem-solving skills, preparing students to navigate the evolving business landscape and adapt to the challenges and opportunities of the digital era.
Description
Keywords
Cork University Business School (CUBS) , University College Cork , Entrepreneurship
Citation
Barrett, G., Ryan, M. and Fitzgerald, C. (2025) 'Exploring AI in entrepreneurship education: A case study on adapting assessments for digital literacy', in Schalk Quintanar, A. E. and Rooney, P. (eds.) Using GenAI in Teaching, Learning and Assessment in Irish Universities. Cork: University College Cork. Available at: https://ucclibrary.pressbooks.pub/genai/chapter/exploring-ai-in-entrepreneurship-education-a-case-study-on-adapting-assessments-for-digital-literacy/ (Accessed: 7 February 2025)