Globalization and basketball in China: governance, market and culture

dc.check.date10000-01-01
dc.check.embargoformatE-thesis on CORA onlyen
dc.check.entireThesisEntire Thesis Restricted
dc.check.infoIndefiniteen
dc.check.opt-outYesen
dc.check.reasonNo embargo requireden
dc.contributor.advisorHong, Fanen
dc.contributor.authorHuang, Fuhua
dc.contributor.funderChina Scholarship Councilen
dc.date.accessioned2014-06-11T11:27:27Z
dc.date.issued2014
dc.date.submitted2013
dc.description.abstractChinese sports are developing under very complex and unique political, economic, and cultural circumstances in the global age. This study aims to investigate the process of globalization in basketball through an examination of its multidimensional manifestations. The study aligns itself with Ritzer’s (2003, 2007b) conceptualization of dichotomizing the process of globalization into grobalization and glocalization. On that basis, the trajectory of basketball globalization in China is identified as the result of a contextual and competing interplay between the penetration of the NBA and the consequent engagement of Chinese basketball. A qualitative methodological approach was conducted to achieve the research aim. Data were collected from a number of sources, including official documents and semi-structured interviews with relevant basketball participants. The study reveals that globalization and basketball in China, in the political and institutional dimension, is a conflicting process. The universalization of the NBA’s governance model could not be fully assimilated due to the centralization of power in the Chinese government, which is hindering the further professionalization and marketization of basketball. In the economic dimension, the globalization process is seen to interplay with the local basketball market, which is growing thanks to the adaption of the NBA’s marketing strategies. In the cultural dimension, the study demonstrates that the NBA has to some extent cosmopolitanized and consumerized Chinese basketball culture, while resistance from both the state and the Chinese people has risen, creolizing the globalization of basketball culture in China.en
dc.description.sponsorshipChina Scholarship Council (Fund No. 2009692001)en
dc.description.statusNot peer revieweden
dc.description.versionAccepted Version
dc.format.mimetypeapplication/pdfen
dc.identifier.citationHuang, F. 2013. Globalization and basketball in China: governance, market and culture. PhD Thesis, University College Cork.en
dc.identifier.urihttps://hdl.handle.net/10468/1571
dc.language.isoenen
dc.publisherUniversity College Corken
dc.rights© 2013, Fuhua Huang.en
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/3.0/en
dc.subjectBasketballen
dc.subjectChinaen
dc.subjectGlobalization and sporten
dc.thesis.opt-outtrue
dc.titleGlobalization and basketball in China: governance, market and cultureen
dc.typeDoctoral thesisen
dc.type.qualificationlevelDoctoralen
dc.type.qualificationnamePhD (Arts)en
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