A factor analysis of the North American coach tour sector in Ireland

Simple item page
dc.contributor.authorRyan, Marieen
dc.contributor.authorDeegan, Jimen
dc.contributor.authorMoloney, Richarden
dc.date.accessioned2024-03-27T12:22:31Z
dc.date.available2024-03-27T12:22:31Z
dc.date.issued2011-03en
dc.description.abstractThe objective of this paper is to identify the most significant travel behaviours and characteristics of North American coach tourists visiting Ireland. The rationale for analysing coach tourists is based on their growth in recent years. The method used is Factor Analysis. Findings suggest tourism policies can now be directed more succinctly to cater for a specific type of coach tourist rather than supplying a generic tourist product. Seven niche market potentials are identified. These markets are physically active coach tours, spa retreat tours, spiritual tours, historical tours, the health conscious tours, adult-only coach tours and family oriented tours.en
dc.description.statusPeer revieweden
dc.description.versionAccepted Versionen
dc.format.mimetypeapplication/pdfen
dc.identifier.citationRyan, M., Deegan, J. and Moloney, R. (2011) 'A factor analysis of the North American coach tour sector in Ireland', Global Business & Economics Anthology, 1, pp. 75-86.en
dc.identifier.endpage86en
dc.identifier.issn1553-1392en
dc.identifier.journaltitleGlobal Business & Economics Anthology 2011en
dc.identifier.startpage75en
dc.identifier.urihttps://hdl.handle.net/10468/15711
dc.identifier.volume1en
dc.language.isoenen
dc.rights© 2011, Business & Economics Society International. All rights reserved.en
dc.subjectCoach touristsen
dc.subjectFactor analysisen
dc.subjectNiche marketsen
dc.subjectIrish tourismen
dc.titleA factor analysis of the North American coach tour sector in Irelanden
dc.typeArticle (peer-reviewed)en
Files
Original bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
Global Business Conference paper 2011 A Factor Analysis of the North American Coach Tour Sector in Ireland.pdf
Size:
333.27 KB
Format:
Adobe Portable Document Format
Description:
Accepted Version
Download
License bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
license.txt
Size:
2.71 KB
Format:
Item-specific license agreed upon to submission
Description:
Download
Collections
Centre for Policy Studies - Conference Items
Cork University Business School - Conference Items