The design of a digital behaviour change intervention for third-level student illicit substance use: A persona building approach
Vasiliou, Vasilis S.
Davoren, Martin P.
University of Hawai'i at Manoa
Illicit substance use among third-level students is an issue of increasing concern. Digital behavioural change interventions have been developed to target this population, but reports of their effectiveness are mixed. The importance of end-user involvement in digital intervention development has been well established, but it appears that many interventions in this area did not engage end-users during development. This absence may have affected engagement, undermining their potential effectiveness. This paper describes the process and contributions of a persona-building approach in the development of a digital behaviour change intervention tailored to the needs of third-level students. Nine exploratory persona-building workshops were carried out with 31 students, and 7 project team members to develop personas for heavy, occasional and nonsubstance using third-level students. Early analysis has identified five archetypes which will contribute to the design of an acceptable and user-friendly intervention, and to the identification of targeted behavioural change techniques.
Digital behaviour change , Intervention , Third-level student , Illicit substance use , Persona
Dick, S., Heavin, C., Vasiliou, V. S., Davoren, M. P., Dockray, S., Linehan, C. and Byrne, M. (2020) 'The design of a digital behaviour change intervention for third-level student illicit substance use: A persona building approach', Proceedings of the 53rd Hawaii International Conference on System Sciences 2020, Hawaii, 7-10 January, pp. 3388-3396. doi: 10.24251/HICSS.2020.415