A factor analysis of the North American coach tour sector in Ireland

Simple item page
dc.contributor.authorRyan, Marieen
dc.contributor.authorDeegan, Jimen
dc.contributor.authorMoloney, Richarden
dc.contributor.funderIrish Hotels Federationen
dc.date.accessioned2024-03-26T16:14:46Z
dc.date.available2024-03-26T16:14:46Z
dc.date.issued2010-01-01en
dc.description.abstractThe Irish Tourism Industry has achieved remarkable growth over the last two decades. Overseas tourist arrivals have increased from 1.95 million in 1985 to 8.00 million in 2007, before falling back to 7.80 million in 2008 (CSO, 2009). Following a lengthy period of growth, the Irish tourism industry experienced a severe downturn triggered by the current global economic crisis. Despite these conditions, the Irish tourism industry remains one of Ireland’s most important economic sectors generating almost €5.0 billion in foreign exchange earnings (approximately 4% to Gross National Product). The tourism industry is at a critical juncture. It must try to ensure the industry weathers the current recession. Competing effectively for business by correctly targeting consumers when the global economy improves, will shape the future of Irish tourism activities. As tourism has grown and becomes more competitive, the country’s interest in attracting its share of visitors has also grown (Sheehan, Ritchie & Hudson, 2007). The potential of the North American coach market provides an interesting opportunity for the industry. Factor analysis is used to identify crucial marketing information. Irish tourism policymakers have limited knowledge of the type of North American tourists who visits here. The information that currently exists is primarily due to research carried out by Tourism Ireland and Fáilte Ireland’s Survey of Travellers. Ward noted there is a need for empirical work in this area as it “would be particularly insightful for the Irish tourism industry” (2006, p. 434), since destination choices available to consumers today have proliferated (Pike, 2005). This chapter reports factor analysis results based on the North American coach tourist. By analysing important travel behaviours and the character types of the North American coach tourist, seven future potential coach market niches are identified. The chapter contributes to the issues raised in the New Horizons for Irish Tourism: An Agenda for Action (2003), by way of establishing the factors that encourage and discourage North American coach tourists to go on holiday as well as establish their personality traits. The chapter is organised as follows: Section 2, examines the North American tourist in Ireland. Section 3 describes the methodology. Section 4 presents the findings of the research. Finally, the chapter concludes with a summary and policy implications.en
dc.description.statusPeer revieweden
dc.description.versionPublished Versionen
dc.format.mimetypeapplication/pdfen
dc.identifier.citationRyan, M., Deegan, J. and Moloney, R. (2010) 'A factor analysis of the North American coach tour sector in Ireland', in Gorham, G. and Mottiar, Z. (eds.) Contemporary Issues in Irish and Global Tourism and Hospitality. Dublin: Dublin Institute of Technology, pp. 150-164. Available at: https://arrow.tudublin.ie/tfschhmtbook/15 (Accessed: 26 March 2024)en
dc.identifier.endpage164en
dc.identifier.startpage150en
dc.identifier.urihttps://hdl.handle.net/10468/15704
dc.language.isoenen
dc.publisherDublin Institute of Technologyen
dc.relation.ispartofTourism and Hospitality Research in Ireland Conference 2009 (THRIC)en
dc.relation.urihttps://arrow.tudublin.ie/tfschhmtbook/15en
dc.rights© 2010, Dublin Institute of Technology. This work is licensed under the Creative Commons Attribution-NonCommercial- ShareAlike License. To view a copy of this license, visit: https://creativecommons.org/licenses/by-nc-sa/4.0/en
dc.rights.urihttps://creativecommons.org/licenses/by-nc-sa/4.0/en
dc.subjectIrelanden
dc.subjectTourismen
dc.subjectNorth American touristen
dc.subjectNorth American coach touristsen
dc.titleA factor analysis of the North American coach tour sector in Irelanden
dc.typeBook chapteren
dc.typeConference itemen
Files
Original bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
Pages from Contemporary Issues in Irish and Global Tourism and Hospitality-2.pdf
Size:
77.03 KB
Format:
Adobe Portable Document Format
Description:
Published Version
Download
License bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
license.txt
Size:
2.71 KB
Format:
Item-specific license agreed upon to submission
Description:
Download
Collections
Economics - Book Chapters
Cork University Business School - Book Chapters