Alberta consumers' valuation of extrinsic and intrinsic red meat attributes: A choice experimental approach

dc.check.chapterOfThesis
dc.contributor.authorSteiner, Bodo E.
dc.contributor.authorGao, Fei
dc.contributor.authorUnterschultz, Jim
dc.contributor.funderDiversified Livestock Fund of Alberta, Canadaen
dc.date.accessioned2011-09-14T14:25:42Z
dc.date.available2011-09-14T14:25:42Z
dc.date.issued2010-06
dc.date.updated2011-09-14T14:18:30Z
dc.description.abstractThis paper analyzes Alberta consumers' perceptions toward extrinsic and intrinsic attributes of bison and beef steaks. In contrast to published Canadian consumer studies on bison meat that were undertaken prior to May 2003, before the first BSE case of Canadian origin was identified in beef cattle, this study provides a post-BSE assessment of consumer perceptions toward selected bison meat attributes. The results from an attribute-based choice experiment provide little support that simple traceability assurance schemes have value to consumers of bison and beef steaks, thus confirming similar findings of earlier beef studies that have employed different methodological approaches. The results also suggest that consumers are willing to pay significant premiums for bison steaks that are certified as being produced without genetically modified organisms, an attribute that has so far been unexplored in previous published bison studies.en
dc.description.sponsorship
dc.description.statusPeer revieweden
dc.description.versionSubmitted Versionen
dc.format.mimetypeapplication/pdfen
dc.identifier.citationSTEINER, B., GAO, F. & UNTERSCHULTZ, J. 2010. Alberta Consumers’ Valuation of Extrinsic and Intrinsic Red Meat Attributes: A Choice Experimental Approach. Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, 58(2), 171-189. doi: 10.1111/j.1744-7976.2009.01177.xen
dc.identifier.doi10.1111/j.1744-7976.2009.01177.x
dc.identifier.endpage189
dc.identifier.issn1744-7976
dc.identifier.issued2
dc.identifier.journaltitleCanadian Journal of Agricultural Economics-Revue Canadienne D Agroeconomie
dc.identifier.startpage171
dc.identifier.urihttps://hdl.handle.net/10468/421
dc.identifier.volume58
dc.language.isoenen
dc.publisherWiley-Blackwellen
dc.rights© 2009 Canadian Agricultural Economics Society. The definitive version is available at http://www3.interscience.wiley.comen
dc.subjectChoice experimentsen
dc.subjectMultinomial logiten
dc.subject.lcshFood--Labeling--Canadaen
dc.subject.lcshBeefen
dc.subject.lcshBisonen
dc.titleAlberta consumers' valuation of extrinsic and intrinsic red meat attributes: A choice experimental approachen
dc.typeArticle (peer-reviewed)en
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