The evolution of the football jersey - An institutional perspective

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dc.contributor.authorButler, David
dc.contributor.authorButler, Robert
dc.date.accessioned2021-05-12T10:55:15Z
dc.date.available2021-05-12T10:55:15Z
dc.date.issued2021-05-04
dc.date.updated2021-05-12T10:48:24Z
dc.description.abstractThis paper explores the interaction of informal constraints on human behaviour by examining the evolution of English football jerseys. The jersey provides an excellent setting to demonstrate how informal constraints emerge from formal rules and shape human behaviour. Customs, approved norms and habits are all observed in this setting. The commercialisation of football in recent decades has resulted in these informal constraints, in many cases dating back over a century, co-existing with branding, goodwill and identity effects. Combined, these motivate clubs to maintain the status quo. As a result, club colours have remained remarkably resilient within a frequently changing landscape.en
dc.description.statusPeer revieweden
dc.description.versionPublished Versionen
dc.format.mimetypeapplication/pdfen
dc.identifier.citationButler, D. and Butler, R. (2021) 'The evolution of the football jersey - An institutional perspective', Journal of Institutional Economics. doi: 10.1017/S1744137421000278en
dc.identifier.doi10.1017/S1744137421000278en
dc.identifier.eissn1744-1382
dc.identifier.issn1744-1374
dc.identifier.journaltitleJournal of Institutional Economicsen
dc.identifier.urihttps://hdl.handle.net/10468/11295
dc.language.isoenen
dc.publisherCambridge University Pressen
dc.rights© 2021, the Authors. Published by Cambridge University Press. This article is made available under the CC BY 4.0 licenceen
dc.rights.urihttps://creativecommons.org/licenses/by/4.0/
dc.subjectCustomen
dc.subjectFootballen
dc.subjectHabiten
dc.subjectIdentityen
dc.subjectJerseyen
dc.titleThe evolution of the football jersey - An institutional perspectiveen
dc.typeArticle (peer-reviewed)en
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