MC Hammer Presents: The Hammer of Transformative Nostalgification - designing for engagement at scale

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Date
2017-05
Authors
Linehan, Conor
Kirman, Ben
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Publisher
Association for Computing Machinery (ACM)
Published Version
10.1145/3027063.3052753
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Abstract
We argue that the huge success of Augmented Reality game Pokémon Go has little to do with clever design. Rather, the success is due to the nostalgic branding, with a franchise for which people already have great affection. As exasperated academics, rather than resist, we have decided to sell out. We suggest that a similar nostalgic branding strategy allows any mildly interesting HCI project to gain similarly huge benefits of public engagement. We provide the HCI community with a crude nostalgification tool – MC Hammer’s Hammer of Nostalgification – and present a number of case studies that illustrate its power.
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Keywords
Stop! , Hammer Time!
Citation
Linehan, C. and Kirman, B. (2017) 'MC Hammer Presents: The Hammer of Transformative Nostalgification - designing for engagement at scale', Proceedings of the 2017 CHI Conference on Human Factors in Computing Systems, Denver, Colorado, USA, 6-11 May. doi:10.1145/3027063.3052753
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http://chi2017.acm.org/proceedings.html
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https://hdl.handle.net/10468/6500
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Applied Psychology - Conference Items
Copyright
© 2017, the Authors. Publication rights licensed to ACM. This is the author's version of the work. It is posted here for your personal use. Not for redistribution. The definitive Version of Record was published in Proceedings of the 2017 CHI Conference on Human Factors in Computing Systems: https://dx.doi.org/10.1145/3027063.3052753