Playful campaigning
| dc.contributor.author | Tennent, Paul | |
| dc.contributor.author | Pantidi, Nadia | |
| dc.contributor.author | Benford, Steve | |
| dc.contributor.funder | Research Councils UK | |
| dc.date.accessioned | 2018-09-24T12:37:01Z | |
| dc.date.available | 2018-09-24T12:37:01Z | |
| dc.date.issued | 2016 | |
| dc.description.abstract | While gamification is becoming an increasingly popular tool in HCI, it is often criticized for not being meaningful. In this work, we present a new approach: narrative-oriented gamification, applied in the context of environmental conservation. A biodata-driven game experience was developed to raise awareness during an environmental non-governmental organization (NGO) event at a music festival. The NGO representatives developed narratives, tailored to each potential outcome of the game, which encouraged participants to immediately reflect on the broader environmental issues and take action. In this paper we present the findings from this work suggesting that this form of gamification, predicated on narrtives and reflection, can be a powerful tool for creating engagement with, and raising public awareness of, environmental issues. | en |
| dc.description.sponsorship | Research Councils UK (Horizon Digital Economy Research Hub, EP/G065802/1) | en |
| dc.description.status | Peer reviewed | en |
| dc.description.version | Published Version | en |
| dc.format.mimetype | application/pdf | en |
| dc.identifier.articleid | 39 | |
| dc.identifier.citation | Tennent, P., Pantidi, N. and Benford, S. (2016) 'Playful campaigning', Proceedings of the 30th International BCS Human Computer Interaction Conference: Fusion!, Poole, United Kingdom, 11 - 15 July. doi: 10.14236/ewic/HCI2016.39 | en |
| dc.identifier.doi | 10.14236/ewic/HCI2016.39 | |
| dc.identifier.endpage | 12 | |
| dc.identifier.journaltitle | Proceedings of the 30th International BCS Human Computer Interaction Conference, HCI 2016 | en |
| dc.identifier.startpage | 1 | |
| dc.identifier.uri | https://hdl.handle.net/10468/6887 | |
| dc.language.iso | en | en |
| dc.publisher | BCS Learning and Development Ltd. | en |
| dc.relation.uri | https://dl.acm.org/citation.cfm?id=3056394 | |
| dc.rights | © Tennent et al. Published by BCS Learning and Development Ltd. | en |
| dc.subject | Narrative-oriented gamification | en |
| dc.subject | Sustainability | en |
| dc.subject | Biodata | en |
| dc.subject | Awareness raising | en |
| dc.title | Playful campaigning | en |
| dc.type | Conference item | en |
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