The impact of social media on resource mobilisation in entrepreneurial firms

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dc.contributor.authorMcGrath, Helen
dc.contributor.authorDrummond, Conor
dc.contributor.authorO'Toole, Thomas
dc.date.accessioned2018-01-10T11:22:59Z
dc.date.available2018-01-10T11:22:59Z
dc.date.issued2017-06-30
dc.date.updated2018-01-09T09:43:30Z
dc.description.abstractThis paper examines the impact that social media has on the development of entrepreneurial firms' new, and maintenance of existing, B2B relationships and networks through resource mobilisation. Using the craft brewing and artisan food sectors, the empirical research entailed content analysis of the entrepreneurs' social media platforms complemented by in-depth interviews. Findings demonstrate that Facebook and Twitter impact the entrepreneurial firms' dyadic and network actor engagement, information search and share, collaboration, and operational processes co-ordination and reconfiguration processes. Our research suggests that the impact of social media extends that of a virtual communication platform to a resource layer in the creation and maintenance of activity structures in business-to-business relationships and networks.en
dc.description.statusPeer revieweden
dc.description.versionAccepted Versionen
dc.format.mimetypeapplication/pdfen
dc.identifier.citationDrummond, C., McGrath, H. and O'Toole, T. (2017) 'The impact of social media on resource mobilisation in entrepreneurial firms', Industrial Marketing Management, 70, pp. 68-89. doi: 10.1016/j.indmarman.2017.05.009en
dc.identifier.doi10.1016/j.indmarman.2017.05.009
dc.identifier.endpage89
dc.identifier.issn0019-8501
dc.identifier.journaltitleIndustrial Marketing Managementen
dc.identifier.startpage68
dc.identifier.urihttps://hdl.handle.net/10468/5259
dc.identifier.volume70
dc.language.isoenen
dc.publisherElsevier Inc.en
dc.rights© 2017, Elsevier Inc. All rights reserved. This manuscript version is made available under the CC-BY-NC-ND 4.0 licenseen
dc.rights.urihttps://creativecommons.org/licenses/by-nc-nd/4.0/en
dc.subjectSocial mediaen
dc.subjectResource mobilisationen
dc.subjectEntrepreneurshipen
dc.subjectBusiness networksen
dc.subjectArtisan fooden
dc.subjectCraft breweriesen
dc.subjectFacebooken
dc.subjectTwitteren
dc.titleThe impact of social media on resource mobilisation in entrepreneurial firmsen
dc.typeArticle (peer-reviewed)en
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