Virtual career fairs: Perspectives from Norwegian recruiters and exhibitors

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dc.contributor.authorVik, Ådne Stenberg
dc.contributor.authorNørbech, Bjørn
dc.contributor.authorJeske, Debora
dc.contributor.funderUniversity College Corken
dc.date.accessioned2018-03-23T14:59:34Z
dc.date.available2018-03-23T14:59:34Z
dc.date.issued2018-02-12
dc.date.updated2018-03-23T14:50:09Z
dc.description.abstractThe present work introduces virtual fairs, particularly the perceived benefits, challenges, and relevance of such fairs for recruitment and employer branding. These aspects were explored in a semi-structured interview with an organizer of virtual fairs across Scandinavia, and a focus group composed of Norwegian recruiters and exhibitors. The results of the data collection can be summarized in the form of themes that relate to web analytics, web services and optimization. The benefits of virtual fairs pertain to the (a) visibility and branding; (b) costs; and (c) analytics-based customization. Challenges of virtual career fairs pertain to the (a) lack of online engagement, (b) preparation and staffing costs; (c) lack of guidelines; (d) talent access and identification; (e) security and infrastructure; (f) long-term planning; (g) and inter-dependencies. The discussion summarizes the implications of branding and recruitment and the value they add to business, also noting how context effects may come into play. The article concludes by exploring the possibility that virtual fairs will complement or become the new standard in recruitment and outlines future avenues for research and practice.en
dc.description.sponsorshipUniversity College Cork (College of Arts, Celtic Studies and Social Science)en
dc.description.statusPeer revieweden
dc.description.versionPublished Versionen
dc.format.mimetypeapplication/pdfen
dc.identifier.citationVik, Å. S., Nørbech, B. and Jeske, D. (2018) 'Virtual Career Fairs: Perspectives from Norwegian Recruiters and Exhibitors', Future Internet, 10(2), 19 (16pp). doi: 10.3390/fi10020019en
dc.identifier.doi10.3390/fi10020019
dc.identifier.endpage19-16en
dc.identifier.issn1999-5903
dc.identifier.issued2en
dc.identifier.journaltitleFuture Interneten
dc.identifier.startpage19-1en
dc.identifier.urihttps://hdl.handle.net/10468/5688
dc.identifier.volume10en
dc.language.isoenen
dc.publisherMDPIen
dc.relation.urihttp://www.mdpi.com/1999-5903/10/2/19
dc.rights© 2018 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (http://creativecommons.org/licenses/by/4.0/).en
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/en
dc.subjectVirtual fairen
dc.subjectOnline fairen
dc.subjectRecruitmenten
dc.subjectEmployer brandingen
dc.subjectCustomizationen
dc.titleVirtual career fairs: Perspectives from Norwegian recruiters and exhibitorsen
dc.typeArticle (peer-reviewed)en
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