An investigation of financial information and its presentation in online investing

dc.availability.bitstreamopenaccess
dc.contributor.advisorMcavoy, Johnen
dc.contributor.advisorO'Reilly, Philipen
dc.contributor.authorCotter, Aodán
dc.contributor.funderState Streeten
dc.date.accessioned2020-09-18T11:04:43Z
dc.date.available2020-09-18T11:04:43Z
dc.date.issued2020-01
dc.date.submitted2020-01
dc.description.abstractOnline financial investing has progressed in many ways since it first emerged as a practice two and a half decades ago. Much has changed in that time, nothing more so than the information needed to make financial decisions and the mediums through which this financial information is obtained. While investors have traditionally made decisions on stocks based on advice from financial advisors or through their own in- depth research, new developments have led to a whole new array of methods to obtain this financial information. This thesis studies how investors get their financial information and how this information is presented. In addition, this thesis looks at the medium through which investors obtain their financial information. Traditionally this has been visually but recent developments in audio technology has allowed financial companies to provide information audibly as multimodal systems that combine audio and visual information together have become available. While looking at how investors get their financial information, this thesis also examines whether these multimodal systems can be beneficial in providing the financial information to investors. This thesis contains three core chapters, each tackling a separate research question as part of the overarching research objective which examines how investors receive their financial information. The thesis begins with an examination of the new practice of social trading - acquiring financial information over a social network. It investigates how people use this information to copy other people’s trades - a practice known as copy trading, and what motivates them to do so. The results suggest that for a participant in a social trading network to engage in copy trading, they must be provided with information that leads to affect-based and cognition-based signals of trustworthiness of the investor they are copying. As the study develops, it moves into examining multimodality and how investors receive their financial information, specifically examining how multimodal systems compare to their single modality counterparts for imparting financial information. In total four Proofs of Concepts systems were developed for this thesis. Two separate comparison tests used these proof of concept systems, comparing a multimodal system against a single modality system. The results of each of these tests are analysed in order to derive conclusions about the effects of multimodality in online investing. The results of this thesis show how retail investors now have more ways of obtaining financial information. The thesis also shows how, by presenting financial information using multimodal systems, investor confidence can be increased. In doing so, it demonstrates how the multimodal presentation of financial information can be both beneficial to investors and preferred to single modality systems. Finally, the results found that the addition of multimodality to systems can help create informating systems from what were previously automating systems.en
dc.description.statusNot peer revieweden
dc.description.versionAccepted Versionen
dc.format.mimetypeapplication/pdfen
dc.identifier.citationCotter, A. P. 2020. An investigation of financial information and its presentation in online investing. MRes Thesis, University College Cork.en
dc.identifier.endpage129en
dc.identifier.urihttps://hdl.handle.net/10468/10552
dc.language.isoenen
dc.publisherUniversity College Corken
dc.rights© 2020, Aodán Cotter.en
dc.rights.urihttps://creativecommons.org/licenses/by-nc-nd/4.0/en
dc.subjectInformatingen
dc.subjectFinancial technologyen
dc.subjectCopy tradingen
dc.subjectInformation modalityen
dc.subjectOnline investingen
dc.titleAn investigation of financial information and its presentation in online investingen
dc.typeMasters thesis (Research)en
dc.type.qualificationlevelMastersen
dc.type.qualificationnameMSc - Master of Scienceen
Files
Original bundle
Now showing 1 - 3 of 3
Loading...
Thumbnail Image
Name:
CotterAP_MSc2020.pdf
Size:
1.61 MB
Format:
Adobe Portable Document Format
Description:
Full Text E-thesis
Loading...
Thumbnail Image
Name:
CotterAP_MSc 2020.docx
Size:
1.82 MB
Format:
Microsoft Word XML
Description:
Full Text E-thesis (Word)
Loading...
Thumbnail Image
Name:
3.114476588-Aodan Cotter- Softbound Submission.pdf
Size:
237.29 KB
Format:
Adobe Portable Document Format
Description:
Submission for Examination Form
License bundle
Now showing 1 - 1 of 1
Loading...
Thumbnail Image
Name:
license.txt
Size:
5.2 KB
Format:
Item-specific license agreed upon to submission
Description: