Constructions of race in advertising archives: The “silent” Chinese minority

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dc.contributor.authorChan, Sally
dc.contributor.editorCaston, Emilyen
dc.date.accessioned2023-09-05T13:57:14Z
dc.date.available2023-09-05T13:57:14Z
dc.date.issued2023
dc.description.abstractWhat do historical representational imageries of the Chinese in television commercials tell us about Britain’s perceptions of this ‘silent’ community? The power of advertising to distort reality and misrepresent ‘the Other’ is well documented. This report addresses colonial constructions of race in advertising using historical archival evidence of the Chinese as a hidden ethnic minority community in Britain. The arguments, drawn from my doctoral thesis, emphasises the importance of archival analysis in historical research on race. In particular, cultural commodification of Chinese culture is evidenced by their depiction during 1960s television commercials for Guinness Export. These interrogations provide clues to how Chinese people and culture have been constructed onscreen, and the political and hegemonic influence of racial politics in Britain. The report also considers the methodological implications of archival holdings in contributing to our understanding how and why race on screen advertising is produced, consumed, and reproduced.en
dc.description.statusPeer revieweden
dc.description.versionPublished Versionen
dc.format.mimetypeapplication/pdfen
dc.identifier.citationChan, S. (2023) 'Constructions of race in advertising archives: The “silent” Chinese minority', Alphaville: Journal of Film and Screen Media, 25, pp. 104-114. https://doi.org/10.33178/alpha.25.07en
dc.identifier.doihttps://doi.org/10.33178/alpha.25.07
dc.identifier.endpage114
dc.identifier.issn2009-4078
dc.identifier.issued25
dc.identifier.journalabbrevAlphavilleen
dc.identifier.journaltitleAlphaville: Journal of Film and Screen Mediaen
dc.identifier.startpage104
dc.identifier.urihttps://hdl.handle.net/10468/14917
dc.language.isoenen
dc.publisherFilm and Screen Media, University College Corken
dc.relation.urihttps://www.alphavillejournal.com/Issue25/HTML/DossierChan.html
dc.rights© 2023, the Author(s). This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.en
dc.rights.urihttps://creativecommons.org/licenses/by-nc/4.0/
dc.subjectAdvertisingen
dc.subjectChinese communityen
dc.subjectHidden minorityen
dc.subjectArchivesen
dc.subjectRace en
dc.titleConstructions of race in advertising archives: The “silent” Chinese minorityen
dc.typeArticle (peer-reviewed)en
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Alphaville: Journal of Film and Screen Media. Issue 25: Spotlight on Early Career Research in Film Studies