Would you take financial advice from an influencer on TikTok?

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Date
2023-06-29
Authors
McCarthy, Olive
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Publisher
Raidió Teilifís Éireann
Published Version
Research Projects
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Abstract
The growth in finfluencers providing money advice on social media highlights the importance of regulation to protect consumers.
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Keywords
Ireland , Banking and Payments Federation Ireland , Social media , Investments , Financial influencers , Finfluencers
Citation
McCarthy, O. (2023) 'Would you take financial advice from an influencer on TikTok?', RTÉ Brainstorm, 29 June. Available at: https://www.rte.ie/brainstorm/2023/0629/1391739-finfluencers-financial-money-advice-social-media-regulation-consumer-protection/ (Accessed: 24 October 2023)
Link to publisher’s version
https://www.rte.ie/brainstorm/2023/0629/1391739-finfluencers-financial-money-advice-social-media-regulation-consumer-protection/
URI
https://hdl.handle.net/10468/15154
Collections
Cork University Business School - Journal Articles
Centre for Co-operative Studies - Journal Articles
Copyright
© 2023, RTÉ Brainstorm; Olive McCarthy. This article is made available under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Ireland (CC BY-NC-ND 3.0 IE) license.