The hidden image of mobile apps: geographic, demographic, and cultural factors in mobile usage

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dc.contributor.authorPeltonen, Ella
dc.contributor.authorLagerspetz, Eemil
dc.contributor.authorHamberg, Jonatan
dc.contributor.authorMehrotra, Abhinav
dc.contributor.authorMusolesi, Mirco
dc.contributor.authorNurmi, Petteri
dc.contributor.authorTarkoma, Sasu
dc.contributor.funderNokia Foundationen
dc.contributor.funderScience Foundation Irelanden
dc.contributor.funderEuropean Regional Development Funden
dc.contributor.funderAcademy of Finlanden
dc.date.accessioned2019-02-26T16:37:52Z
dc.date.available2019-02-26T16:37:52Z
dc.date.issued2018-09
dc.description.abstractWhile mobile apps have become an integral part of everyday life, little is known about the factors that govern their usage. Particularly the role of geographic and cultural factors has been understudied. This article contributes by carrying out a large-scale analysis of geographic, cultural, and demographic factors in mobile usage. We consider app usage gathered from 25,323 Android users from 44 countries and 54,776 apps in 55 categories, and demographics information collected through a user survey. Our analysis reveals significant differences in app category usage across countries and we show that these differences, to large degree, reflect geographic boundaries. We also demonstrate that country gives more information about application usage than any demographic, but that there also are geographic and socio-economic subgroups in the data. Finally, we demonstrate that app usage correlates with cultural values using the Value Survey Model of Hofstede as a reference of cross-cultural differences.en
dc.description.statusPeer revieweden
dc.description.versionAccepted Versionen
dc.format.mimetypeapplication/pdfen
dc.identifier.citationPeltonen, E., Lagerspetz, E., Hamberg, J., Mehrotra, A., Musolesi, M., Nurmi, P. and Tarkoma, S. (2018) 'The hidden image of mobile apps: geographic, demographic, and cultural factors in mobile usage', MobileHCI'18, Proceedings of the 20th International Conference on Human-Computer Interaction with Mobile Devices and Services, Barcelona, Spain, 3-6 September, 3229474: ACM, 10 (12 pp). doi: 10.1145/3229434.3229474en
dc.identifier.doi10.1145/3229434.3229474
dc.identifier.endpage10: 12en
dc.identifier.isbn978-1-4503-5898-9
dc.identifier.startpage10: 1en
dc.identifier.urihttps://hdl.handle.net/10468/7545
dc.language.isoenen
dc.publisherAssociation for Computing Machinery ACMen
dc.relation.projectinfo:eu-repo/grantAgreement/SFI/SFI Research Centres/12/RC/2289/IE/INSIGHT - Irelands Big Data and Analytics Research Centre/en
dc.relation.projectinfo:eu-repo/grantAgreement/AKA//296139/FI/Sampling in Pervasive Sensing Systems/en
dc.relation.projectinfo:eu-repo/grantAgreement/AKA//297741/FI/UbiSpark: Harnessing the Little Big Engines of IoT/en
dc.relation.projectinfo:eu-repo/grantAgreement/AKA//303825/FI/Context Sensing for Security/en
dc.rights© ACM 2018. This is the author's version of the work. It is posted here for your personal use. Not for redistribution. The definitive Version of Record was published in MobileHCI'18, http://dx.doi.org/10.1145/10.1145/3229434.3229474en
dc.subjectMobile applicationsen
dc.subjectUsage modelingen
dc.subjectCultural factorsen
dc.titleThe hidden image of mobile apps: geographic, demographic, and cultural factors in mobile usageen
dc.typeConference itemen
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