The information needs of prospective postgraduate students: a data placemats approach

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dc.contributor.advisorSammon, David
dc.contributor.advisorNagle, Tadhg
dc.contributor.authorPatton, Aaronen
dc.date.accessioned2023-09-21T10:52:29Z
dc.date.available2023-09-21T10:52:29Z
dc.date.issued2023
dc.date.submitted2023
dc.description.abstractThis is an exploratory study into the information needs of final year students when considering a postgraduate offering. There is little academic evidence on such information needs in the Higher Education Institution (HEI) context, yet the challenges that HEIs face to design effective data-driven recruitment and marketing strategies, and the variability in information currently provided to prospective postgraduate students presents a real opportunity for further investigation. For the purposes of this research, we are focusing on final year business school students only (Cork University Business School) and their interest in postgraduate programmes within the business school and beyond. This allows the research to focus on the information needs for recruitment but also retention. Hearing the final year student voice in this research but also comparing it to the HEI recruitment personnel voice will highlight the alignment of the respective positions on information needs. It is expected that this research will lend itself to the prescription of design guidelines for information needs. These design guidelines would be of practical value to HEIs.en
dc.description.statusNot peer revieweden
dc.description.versionAccepted Versionen
dc.format.mimetypeapplication/pdfen
dc.identifier.citationPatton, A. 2023. The information needs of prospective postgraduate students: a data placemats approach. MRes Thesis, University College Cork.
dc.identifier.endpage150
dc.identifier.urihttps://hdl.handle.net/10468/15018
dc.language.isoenen
dc.publisherUniversity College Corken
dc.rights© 2023, Aaron Patton.
dc.rights.urihttps://creativecommons.org/licenses/by/4.0/
dc.subjectPostgraduate recruitment
dc.subjectStudent recruitment
dc.subjectData driven
dc.subjectData placemats
dc.subjectPostgraduate
dc.subjectInformation needs
dc.titleThe information needs of prospective postgraduate students: a data placemats approach
dc.typeMasters thesis (Research)en
dc.type.qualificationlevelMastersen
dc.type.qualificationnameMSc - Master of Scienceen
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