The role of social media in artisanal production: a case of craft beer
| dc.contributor.author | Foster, Derek | |
| dc.contributor.author | Kirman, Ben | |
| dc.contributor.author | Linehan, Conor | |
| dc.contributor.author | Lawson, Shaun | |
| dc.date.accessioned | 2018-07-30T12:30:35Z | |
| dc.date.available | 2018-07-30T12:30:35Z | |
| dc.date.issued | 2017 | |
| dc.description.abstract | We present craft beer as part of an artisan industry case study that demonstrates how the use of social media creates a community narrative that engages both producer and consumer around the artisanal produce and its values. In contrast to mass drinks production, the past decade has seen a resurgence in specialist artisan 'craft beer' producers, making niche, high-quality products. Specifically, we examine the craft beer industry's use of digital technologies as a way of engendering bilateral consumer engagement with their products, and how it can influence brewing practices and support in-the-field quality control. A qualitative approach, using grounded theory, was undertaken to understand the digital relationships between key stakeholders in the craft beer community, including craft brewers, retailers, bloggers, and fans, through a series of interviews, ethnographies, focus groups, and public events. Our analysis reveals future design considerations for these stakeholders, with findings supporting the design of future interactions that can further strengthen the relationship between small, artisan industries and their consumers. | en |
| dc.description.status | Peer reviewed | en |
| dc.description.version | Accepted Version | en |
| dc.format.mimetype | application/pdf | en |
| dc.identifier.citation | Foster, D., Kirman, B., Linehan, C. and Lawson, S. (2017) 'The role of social media in artisanal production: a case of craft beer', Proceedings of the 21st International Academic Mindtrek Conference, Tampere, Finland, 20-21 September. doi: 10.1145/3131085.3131117 | en |
| dc.identifier.doi | 10.1145/3131085.3131117 | |
| dc.identifier.endpage | 193 | |
| dc.identifier.journaltitle | Proceedings of the 21st International Academic Mindtrek Conference | en |
| dc.identifier.startpage | 184 | |
| dc.identifier.uri | https://hdl.handle.net/10468/6543 | |
| dc.language.iso | en | en |
| dc.publisher | Association for Computing Machinery (ACM) | en |
| dc.relation.uri | https://dl.acm.org/citation.cfm?doid=3131085.3131117 | |
| dc.rights | © 2017, Association for Computing Machinery. Permission to make digital or hard copies of part or all of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for third-party components of this work must be honored. For all other uses, contact the owner/author(s). | en |
| dc.subject | Artisan industries | en |
| dc.subject | Sharing economy | en |
| dc.subject | Social media | en |
| dc.title | The role of social media in artisanal production: a case of craft beer | en |
| dc.type | Conference item | en |
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