An exploratory study of factors influencing the use of Generative AI for decision‑making: a missing link

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dc.contributor.authorHeavin, Ciara
dc.contributor.authorPhillips-Wren, Gloria
dc.contributor.authorJefferson, Theresa
dc.date.accessioned2026-07-13T13:50:02Z
dc.date.available2026-07-13T13:50:02Z
dc.date.issued2026-06-30
dc.description.abstractGenerative AI (GenAI), particularly large language models (LLMs), is increasingly embedded in decision-making processes, making it essential to understand the drivers of its actual use. Despite their accessibility, LLMs are prone to hallucinations and bias, which contribute to user skepticism. This study examines the factors shaping perceptions of LLMs in personal and professional decision-making contexts, focusing on perceived usefulness, user trust, and personal values. An anonymous survey of 215 professionals was analysed using descriptive statistics, hierarchical cluster analysis, and regression analysis. Findings reveal that, contrary to expectations, trust and perceived usefulness alone do not sufficiently explain LLM adoption. Instead, personal values emerge as a significant yet underexplored determinant influencing usage decisions. These results extend current GenAI adoption research by incorporating the role of individual values. The study highlights the importance of context-sensitive, stakeholder-aware strategies and underscores the need for further research on value alignment across diverse cultural and regulatory environments.en
dc.description.versionPublished Version
dc.format.extent9
dc.format.mimetypeapplication/pdfen
dc.identifier.articleid2688525
dc.identifier.authororcidHeavin, Ciara§0000-0001-8237-3350
dc.identifier.authororcidPhillips-Wren, Gloria
dc.identifier.authororcidJefferson, Theresa
dc.identifier.citationHeavin, C, Phillips-Wren, G & Jefferson, T 2026, 'An exploratory study of factors influencing the use of Generative AI for decision‑making: a missing link', Journal of Decision Systems, vol. 35, no. 1, 2688525, pp. 1-9. https://doi.org/10.1080/12460125.2026.2688525
dc.identifier.doi10.1080/12460125.2026.2688525
dc.identifier.endpage9
dc.identifier.issn1246-0125
dc.identifier.issued1
dc.identifier.journaltitleJournal of Decision Systems
dc.identifier.otherORCID: /0000-0001-8237-3350/work/220588311
dc.identifier.startpage1
dc.identifier.urihttps://hdl.handle.net/10468/19056
dc.identifier.volume35
dc.language.isoen
dc.publisherTaylor and Francis Ltd.
dc.relation.urihttps://www.scopus.com/pages/publications/105043838017
dc.rights© 2026, the Author(s). Published by Informa UK Limited, trading as Taylor & Francis Group.
dc.rights.accessrightsopen access
dc.rights.licensenameAttribution 4.0 International
dc.rights.urihttps://creativecommons.org/licenses/by/4.0/
dc.statusPeer reviewed
dc.subjectChatGPT
dc.subjectDecision making
dc.subjectGenerative AI
dc.subjectPersonal values
dc.subjectProfessionals
dc.subjectTrust
dc.subjectUsefulness
dc.subject[CUBS]
dc.titleAn exploratory study of factors influencing the use of Generative AI for decision‑making: a missing linken
dc.typeArticle (peer-reviewed)
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