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Activism and the authorial persona: narratives of addiction, depression and abortion in the writings of Marian Keyes
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Date
2024
Authors
Butler, Maria
Journal Title
Journal ISSN
Volume Title
Publisher
University College Cork
Published Version
Abstract
Popular Irish author Marian Keyes has sold over 30 million books, yet she has received little critical attention compared to her literary contemporaries. This study addresses this gap by examining Keyes’ work in the context of the rapid socio-historic changes that occurred in Ireland over the course of Keyes’ publishing career. The goal of this research is to analyse how Keyes utilises her writing to agitate for social change, focusing on her depiction of three significant Irish loci of shame: addiction, depression, and abortion. In doing so, I argue that literature can function as a tool to shift readers’ societal perceptions, thereby facilitating activism through literature. Drawing on Sara Ahmed’s concept of “impression”, I posit that the entirety of the textual and extratextual object (contents, paratexts, and our impression of the author) forms a lasting impression on readers. Therefore, this thesis investigates how Keyes’ writings, branding, and authorial persona collectively contribute to her social activism. By examining the interplay between emotion (affect), cognition, and branding, I demonstrate how Keyes encourages readers to reconsider traditionally shameful topics.
Chapter 1 lays the theoretical groundwork for this analysis, integrating the affective and cognitive literary approaches I apply to Keyes’ writings. This is followed by an examination of Keyes’ branding and the impact of her personal history on her readers. The subsequent chapters delve into specific themes: addiction (Chapter 2), depression (Chapter 3), and abortion (Chapter 4), each illustrating how Keyes’ personal experiences and public persona influence and contribute towards her activism. The study concludes that Keyes’ combination of emotional influence, cognitive education, and potential for reparative reading invites readers to reconsider the source of their shame and judgment, increasing social equality.
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Controlled Access
Keywords
Popular fiction , Commercial fiction , Branding , Social justice , Addiction , Depression , Abortion , Irish studies , Reparative reading , Female author , Twentieth century , Twenty-first century
Citation
Butler, M. 2024. Activism and the authorial persona: narratives of addiction, depression and abortion in the writings of Marian Keyes. PhD Thesis, University College Cork.