An investigation of the determinants of demand for UEFA qualifiers from 2012 to 2017
University College Cork
This research investigates the determinants of demand for UEFA international football qualifiers from 2012 to 2017, inclusive. Previous research suggests competitive balance, economic factors, quality of viewing, and scheduling are important factors in increasing domestic football attendance. To date, limited attention has been paid to these factors and international football matches. This thesis uses a linear multivariable approach to explain the volatility of attendance by UEFA members for the 2014 and 2018 FIFA World Cup qualifiers. Using secondary data 541 UEFA qualifying matches are analysed. Each of UEFA’s fifty-five members are included in the sample and the dataset incorporates all group and play off fixtures for each qualifying campaign. The results show that stadium quality, increases in income, team quality and significant matches substantially increase attendance. In addition, the findings reject the uncertainty of outcome hypothesis. There is no evidence that supporters appreciate outcome uncertainty in the short run. Interestingly, eliminations are found to be a significant deterrent to attend international fixtures in the UEFA region.
Football demand , Demand for sport
Pearson, C. 2021. An investigation of the determinants of demand for UEFA qualifiers from 2012 to 2017. MSc Thesis, University College Cork.