A relational lifecycle model of the emergence of network capability in new ventures
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Date
2017-12-04
Authors
McGrath, Helen
O'Toole, Thomas
Marino, Lou
Sutton-Brady, Catherine
Journal Title
Journal ISSN
Volume Title
Publisher
SAGE Publications
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Abstract
This article presents a relational lifecycle model of the emergence of network capability in new ventures. Network capability is defined as a strategic ability learned in interaction with business partners. We focus on the foundational phases and processes of the emergence of this dynamic capability. The lifecycle model comprises three phases that evolve over time in tandem with the level of network engagement. The qualitative study identifies five tipping points or critical changes that move new ventures between the lifecycle phases. Using a sample of new ventures in a longitudinal action research design, the article demonstrates how new ventures emerge in network capability through increasingly complex and multilayered engagement processes with business partners. The relational lifecycle model contributes to the literature on how network capability emerges over time through the dynamics of interaction between business partners as new venture networks evolve and change.
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Keywords
Longitudinal action research , Marketing , Network capability , New ventures , Relational lifecycle
Citation
McGrath, H., O'Toole, T., Marino, L. and Sutton-Brady, C. (2017) 'A relational lifecycle model of the emergence of network capability in new ventures', International Small Business Journal, 36(5), pp. 521-545. doi:10.1177/0266242617738571
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© 2017, the Authors. Published by SAGE Publications. All rights reserved.