Representing business models in primarily physical industries: an ecosystem perspective

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Terrenghi, Nicola
Schwarz, Johannes
Legner, Christine
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Karlsruher Institut für Technologie (KIT)
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The increasing ubiquity of sensors embedded in products enables innovative business logics in physical industries: value is co-created and exchanged among multiple organizations in a collaborative ecosystem. However, current means of business model design and analysis mainly offer an organizational centric perspective. By adopting a design science approach, we develop a model to represent business models in physical industries from an ecosystem perspective. In this research in progress, focused of the automotive industry, we describe the first cycle of problem identification and artifact design, as well as further steps in our approach.
Business ecosystem , Business model representation , Design science
Terrenghi, N., Schwarz, J. and Legner, Christine. 2017. 'Representing Business Models in Primarily Physical Industries: An Ecosystem Perspective'. In: Maedche, A., vom Brocke, J., Hevner, A. (eds.) Designing the Digital Transformation: DESRIST 2017 Research in Progress Proceedings of the 12th International Conference on Design Science Research in Information Systems and Technology. Karlsruhe, Germany. 30 May - 1 Jun. Karslruhe: Karlsruher Institut für Technologie (KIT), pp. 146-153