Streaming with the mouse: Disney's entrance into direct-to-consumer streaming and implications for the future of entertainment
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Published Version
Date
2024-07-02
Authors
Havard, Cody T.
Davis, Amy M.
Journal Title
Journal ISSN
Volume Title
Publisher
Film and Screen Media, University College Cork
Published Version
Abstract
Throughout its one-hundred-year history, The Walt Disney Company has utilised many innovative tactics for promoting their products and engaging with consumers. This article highlights the use of direct-to-consumer streaming by the company as a way to reach consumers, and discusses the company’s potential future in consumer entertainment. A brief history of consumer engagement is provided, and then Disney’s strategy in the streaming marketplace is discussed along with how it may influence the future of consumer entertainment.
Description
Keywords
Disney , Disney+ , Streaming , Hulu , Netflix
Citation
Havard, C. T. and Davis, A. M. (2024) 'Streaming with the mouse: Disney’s entrance into direct-to-consumer streaming and implications for the future of entertainment', Alphaville: Journal of Film and Screen Media, 27, pp. 75–93. DOI: https://doi.org/10.33178/alpha.27.07