Streaming with the mouse: Disney's entrance into direct-to-consumer streaming and implications for the future of entertainment

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dc.contributor.authorHavard, Cody T.en
dc.contributor.authorDavis, Amy M.en
dc.contributor.editorDavis, Amy M.en
dc.contributor.editorHaswell, Helenen
dc.date.accessioned2024-07-02T13:19:04Z
dc.date.available2024-07-02T13:19:04Z
dc.date.issued2024-07-02en
dc.description.abstractThroughout its one-hundred-year history, The Walt Disney Company has utilised many innovative tactics for promoting their products and engaging with consumers. This article highlights the use of direct-to-consumer streaming by the company as a way to reach consumers, and discusses the company’s potential future in consumer entertainment. A brief history of consumer engagement is provided, and then Disney’s strategy in the streaming marketplace is discussed along with how it may influence the future of consumer entertainment.en
dc.description.statusPeer revieweden
dc.description.versionPublished Versionen
dc.format.mimetypeapplication/pdfen
dc.identifier.citationHavard, C. T. and Davis, A. M. (2024) 'Streaming with the mouse: Disney’s entrance into direct-to-consumer streaming and implications for the future of entertainment', Alphaville: Journal of Film and Screen Media, 27, pp. 75–93. DOI: https://doi.org/10.33178/alpha.27.07en
dc.identifier.doihttps://doi.org/10.33178/alpha.27.07en
dc.identifier.endpage93en
dc.identifier.issued27
dc.identifier.journaltitleAlphaville: Journal of Film and Screen Mediaen
dc.identifier.startpage75en
dc.identifier.urihttps://hdl.handle.net/10468/16060
dc.language.isoenen
dc.publisherFilm and Screen Media, University College Corken
dc.rights© 2024, the Author(s). This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.en
dc.rights.urihttps://creativecommons.org/licenses/by-nc/4.0/
dc.subjectDisneyen
dc.subjectDisney+en
dc.subjectStreamingen
dc.subjectHuluen
dc.subjectNetflixen
dc.titleStreaming with the mouse: Disney's entrance into direct-to-consumer streaming and implications for the future of entertainmenten
dc.typeArticle (peer-reviewed)en
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Alphaville: Journal of Film and Screen Media. Issue 27: 100 Years of Disney