Design thinking: Leveraging customer empathy to identify hidden needs

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Date
2016-06-30
Authors
O'Raghallaigh, Paidi
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Keywords
Design , Innovation , Design thinking
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O'Raghallaigh, P. (2016) 'Design Thinking: Leveraging customer empathy to identify hidden needs', UCC InterTrade Ireland Innovation Master Class Series: Design Thinking, UCC, Cork, Ireland, 30 June.
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https://hdl.handle.net/10468/9913
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Business Information Systems - Conference Items
Cork University Business School - Conference Items
INFANT Research Centre - Conference Items
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