Cross-country comparison of strategies for building consumer trust in food

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dc.contributor.authorWilson, Annabelle M.
dc.contributor.authorTonkin, Emma
dc.contributor.authorCoveney, John
dc.contributor.authorMeyer, Samantha B.
dc.contributor.authorMcCullum, Dean
dc.contributor.authorCalnan, Michael
dc.contributor.authorKelly, Edel
dc.contributor.authorO'Reilly, Seamus
dc.contributor.authorMcCarthy, Mary
dc.contributor.authorMcGloin, Aileen
dc.contributor.authorWard, Paul R.
dc.contributor.funderAustralian Research Councilen
dc.contributor.funderFood Standards Australia New Zealanden
dc.contributor.funderGovernment of South Australiaen
dc.contributor.funderSA Health, South Australiaen
dc.contributor.funderSafefood, Irelanden
dc.date.accessioned2020-09-04T09:15:43Z
dc.date.available2020-09-04T09:15:43Z
dc.date.issued2019-04-09
dc.date.updated2020-09-03T11:59:09Z
dc.description.abstractConsumer trust in the modern food system is essential given its complexity. Contexts vary across countries with regard to food incidents, regulation and systems. It is therefore of interest to compare how key actors in different countries might approach (re)building consumer trust in the food system; and particularly relevant to understanding how food systems in different regions might learn from one another. The purpose of this paper is to explore differences between strategies for (re)building trust in food systems, as identified in two separate empirical studies, one conducted in Australia, New Zealand and the UK (Study 1) and another on the Island of Ireland (Study 2). Interviews were conducted with media, food industry and food regulatory actors across the two studies (nā€‰=ā€‰105 Study 1; nā€‰=ā€‰50 Study 2). Data were coded into strategy statements, strategies describing actions to (re)build consumer trust. Strategy statements were compared between Studies 1 and 2 and similarities and differences were noted. The strategy statements identified in Study 1 to (re)build consumer trust in the food system were shown to be applicable in Study 2, however, there were notable differences in the contextual factors that shaped the means by which strategies were implemented. As such, the transfer of such approaches across regions is not an appropriate means to addressing breaches in consumer trust. Notwithstanding, our data suggest that there is still capacity to learn between countries when considering strategies for (re)building trust in the food system but caution must be exercised in the transfer of approaches.en
dc.description.sponsorshipAustralian Research Council (LP120100405)en
dc.description.statusPeer revieweden
dc.description.versionAccepted Versionen
dc.format.mimetypeapplication/pdfen
dc.identifier.citationWilson, A. M., Tonkin, E., Coveney, J., Meyer, S. B., McCullum, D., Calnan, M., Kelly, E., O'Reilly, S., McCarthy, M., McGloin, A. and Ward, P. R. (2020) 'Cross-country comparison of strategies for building consumer trust in food', Health Promotion International, 35(2), pp. 267-278. doi: 10.1093/heapro/daz024en
dc.identifier.doi10.1093/heapro/daz024en
dc.identifier.eissn1460-2245
dc.identifier.endpage278en
dc.identifier.issn0957-4824
dc.identifier.issued2en
dc.identifier.journaltitleHealth Promotion Internationalen
dc.identifier.startpage267en
dc.identifier.urihttps://hdl.handle.net/10468/10469
dc.identifier.volume35en
dc.language.isoenen
dc.publisherOxford University Pressen
dc.rightsĀ© 2020, the Authors. Published by Oxford University Press. All rights reserved. This is a pre-copyedited, author-produced version of an article accepted for publication in Health Promotion International following peer review. The version of record [Wilson, A. M., Tonkin, E., Coveney, J., Meyer, S. B., McCullum, D., Calnan, M., Kelly, E., O'Reilly, S., McCarthy, M., McGloin, A. and Ward, P. R. (2020) 'Cross-country comparison of strategies for building consumer trust in food', Health Promotion International, 35(2), pp. 267-278. doi: 10.1093/heapro/daz024] is available online at: https://doi.org/10.1093/heapro/daz024en
dc.subjectConsumeren
dc.subjectFood scareen
dc.subjectFood systemen
dc.subjectTrusten
dc.titleCross-country comparison of strategies for building consumer trust in fooden
dc.typeArticle (peer-reviewed)en
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