Reassembling the Lucky Gods: pilgrim economies, tourists, and local communities in global Tokyo

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dc.contributor.authorPadoan, Tatsuma
dc.contributor.funderBritish Academyen
dc.date.accessioned2019-09-16T09:00:54Z
dc.date.available2019-09-16T09:00:54Z
dc.date.issued2019-08-01
dc.date.updated2019-08-17T19:20:59Z
dc.description.abstractThis article intends to analyze the emergence of new subjectivities and economic discourses, and the semiotic construction of sacred places in global Tokyo as inventively constituted within the popular urban pilgrimage routes of the Seven Lucky Gods (shichifukujin). While a specific neoliberal discourse in Japan linked to tourism and the media has promoted the reinvention of traditional pilgrimage sites as New Age “power spots” informed by novel forms of temporality and subjectivity, urban communities living in those places, with their specific concerns and problems related to the local neighborhoods, often generate pilgrimage spaces that are radically different from those of the “neoliberal pilgrims.” I will thus argue that the pilgrimage of the Seven Lucky Gods emerges as a double discourse through which religious institutions and urban collectives semiotically assemble themselves not only by rebranding older sites as neoliberal power spots through media and tourism practices, but also by creatively producing hybrid subjectivities, sacred places, and alternative ontologies that are set apart from neoliberal economies.en
dc.description.sponsorshipBritish Academy (Newton International Fellowship)en
dc.description.statusPeer revieweden
dc.description.versionAccepted Versionen
dc.format.mimetypeapplication/pdfen
dc.identifier.citationPadoan, T. (2019) 'Reassembling the Lucky Gods: Pilgrim Economies, Tourists, and Local Communities in Global Tokyo', Journeys, 20(1), pp. 75-97. doi: 10.3167/jys.2019.200105en
dc.identifier.doi10.3167/jys.2019.200105en
dc.identifier.endpage97en
dc.identifier.issn1752-2358
dc.identifier.issued1en
dc.identifier.journaltitleJourneysen
dc.identifier.startpage75en
dc.identifier.urihttps://hdl.handle.net/10468/8532
dc.identifier.volume20en
dc.language.isoenen
dc.publisherBerghahn Journalsen
dc.relation.urihttps://www.berghahnjournals.com/view/journals/journeys/20/1/jy200105.xml
dc.rights© Berghahn Books 2019. This is a post-peer-review, pre-copyedited version of an article published in Journeys The definitive publisher-authenticated version, Padoan, T. (2019). Reassembling the Lucky Gods, Journeys, 20(1), 75-97, is available online at: https://www.berghahnjournals.com/view/journals/journeys/20/1/jy200105.xmlen
dc.subjectAnthropologyen
dc.subjectJapanen
dc.subjectNeoliberalismen
dc.subjectOntologiesen
dc.subjectParis School semioticsen
dc.subjectPilgramageen
dc.subjectTourismen
dc.subjectUrban spaceen
dc.subjectPilgrimageen
dc.subjectTourismen
dc.subjectUrban spaceen
dc.titleReassembling the Lucky Gods: pilgrim economies, tourists, and local communities in global Tokyoen
dc.typeArticle (peer-reviewed)en
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