Orwell's efforts in (self-)persuasion

dc.check.date01/10/2024en
dc.check.infoAccess to this article is restricted until 12 months after publication by request of the publisheren
dc.contributor.authorConsidine, Johnen
dc.date.accessioned2023-11-09T11:27:36Z
dc.date.available2023-11-09T11:27:36Z
dc.date.issued2023en
dc.description.abstractWhen George Orwell was appointed literary editor of London's Tribune magazine in late 1943 he was a financially unsuccessful author. Encouraged by his new position, he engaged in a campaign of journalistic persuasion. The campaign started by seeking to persuade the public to purchase more books. His initial enthusiasm was replaced by a despairing realization that the public's purchases were less than he suspected and that his campaign was unlikely to change the situation. His journalism then changed in a subtle way. On the surface he asked the public to admit their preference for movies, dog racing, and socialized alcohol consumption. But at a deeper level, Orwell's weekly columns were an effort in self-persuasion. Ironically, as his editorial campaign failed to persuade people to buy more books, his efforts to find a larger market for his own books started to succeed. Maybe this persuaded him to be more accepting of the public's preferences.en
dc.description.statusPeer revieweden
dc.description.versionPublished Versionen
dc.format.mimetypeapplication/pdfen
dc.identifier.citationConsidine, J. (2023) 'Orwell's efforts in (self-)persuasion', Capitalism: A Journal of History and Economics, 4(1), pp. 181-186. Project MUSE. doi: 10.1353/cap.2023.a899275en
dc.identifier.doi10.1353/cap.2023.a899275en
dc.identifier.endpage186en
dc.identifier.issn2576-6406en
dc.identifier.issued1en
dc.identifier.journaltitleCapitalism: A Journal of History and Economicsen
dc.identifier.startpage181en
dc.identifier.urihttps://hdl.handle.net/10468/15212
dc.identifier.volume4en
dc.language.isoenen
dc.publisherUniversity of Pennsylvania Pressen
dc.relation.ispartofCapitalism: A Journal of History and Economicsen
dc.rights© 2023, Trustees of the University of Pennsylvania. All rights reserved. Except for brief quotations used for purposes of scholarly citation, none of this work may be reproduced in any form by any means without written permission from the publisher.en
dc.subjectGeorge Orwellen
dc.subjectEconomicsen
dc.subjectBooks v. Cigarettesen
dc.subjectLiterary worlden
dc.subjectValue of readingen
dc.subjectAs I Pleaseen
dc.subjectSelf-persuasionen
dc.subjectTribune magazineen
dc.subjectLondonen
dc.titleOrwell's efforts in (self-)persuasionen
dc.typeArticle (peer-reviewed)en
oaire.citation.issue1en
oaire.citation.volume4en
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