Gamification as behavioral psychology

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Date
2015-01
Authors
Linehan, Conor
Kirman, Ben
Roche, Bryan
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MIT Press
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Keywords
Gamification , Engagement , Behavioral psychology , Applied behavior analysis , ABA
Citation
Linehan, C., Kirman, B. and Roche, B. (2015) 'Gamification as behavioral psychology' in Walz, S.P. and Deterding, S. (eds.) The Gameful World: Approaches, Issues, Applications. Cambridge, MA, USA : MIT Press, pp. 81-105.
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© 2014, Massachusetts Institute of Technology. All rights reserved. No part of this chapter may be reproduced in any form by any electronic or mechanical means (including photocopying, recording, or information storage and retrieval) without permission in writing from the publisher.