Lifting the hood of supply and demand for trademarks of start-ups: Partial observability estimates

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dc.contributor.authorPower, Bernadette
dc.contributor.authorReid, Gavin C.
dc.date.accessioned2023-03-01T15:08:23Z
dc.date.available2023-03-01T15:08:23Z
dc.date.issued2022-08-03
dc.date.updated2023-03-01T14:44:34Z
dc.description.abstractThis paper estimates simultaneously the supply and the demand determinants of the trademark adoption decision made by start-ups. We use a partial observability econometric model, as non-adoption is unobserved. Estimation is by maximum likelihood using the partial observability bivariate probit (POBP) model for an unbalanced longitudinal panel of surviving US start-ups (2004 - 2011). Our model is shown to provide a good explanation of supply and demand determinants of trademark adoption. For example, size, incorporation and expenditure on R&D are important on the supply side; and copyrights, licensing out and being in a high knowledge information sector are important on the demand side.en
dc.description.statusPeer revieweden
dc.description.versionPublished Versionen
dc.format.mimetypeapplication/pdfen
dc.identifier.citationPower, B. and Reid, G. C. (2022) 'Lifting the hood of supply and demand for trademarks of start-ups: Partial observability estimates', Managerial and Decision Economics, 44(1), pp. 311-321. doi: 10.1002/mde.3683en
dc.identifier.doi10.1002/mde.3683en
dc.identifier.eissn1099-1468
dc.identifier.endpage321en
dc.identifier.issn0143-6570
dc.identifier.issued1en
dc.identifier.journaltitleManagerial and Decision Economicsen
dc.identifier.startpage311en
dc.identifier.urihttps://hdl.handle.net/10468/14267
dc.identifier.volume44en
dc.language.isoenen
dc.publisherJohn Wiley & Sons, Inc.en
dc.rights© 2022, the Authors. Managerial and Decision Economics published by John Wiley & Sons Ltd. This is an open access article under the terms of theCreative Commons Attribution-NonCommercial-NoDerivsLicense, which permits use and distribution in anymedium, provided the original work is properly cited, the use is non-commercial and no modifications or adaptations are made.en
dc.rights.urihttps://creativecommons.org/licenses/by-nc-nd/4.0/en
dc.subjectTrademark adoptionen
dc.subjectStart-upsen
dc.subjectPartial observability bivariate probit (POBP) modelen
dc.titleLifting the hood of supply and demand for trademarks of start-ups: Partial observability estimatesen
dc.typeArticle (peer-reviewed)en
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