Where is the crowd?

Simple item page
dc.contributor.authorWarren, Stephen
dc.contributor.authorGleasure, Robert
dc.contributor.authorO'Reilly, Philip
dc.contributor.authorFeller, Joseph
dc.contributor.authorLi, Shanping
dc.contributor.authorChristoforo, Jerry
dc.contributor.editorMaedche, Alexander
dc.contributor.editorvom Brocke, Jan
dc.contributor.editorHevner, Alan
dc.date.accessioned2017-08-11T08:39:03Z
dc.date.available2017-08-11T08:39:03Z
dc.date.issued2017
dc.description.abstractCrowdfunding has received increasing attention in the financial services space in the past few years. This is because crowdfunding has become a viable alternative to traditional capital investment and thus a threat to investors in that sector. Various platforms exist which allow fundraisers to pitch an idea and spread awareness with the intention of acquiring backers. Most backers of crowdfunding campaigns come to the platform with the fundraiser rather than from the platform itself [25]. Fundraisers must find and engage a crowd and not rely on the platform for provision of the crowd. This paper sets out four action design principles for identifying and engaging a crowd. Using a boundary object theory approach, the crowdfunding campaign is broken down based on backer’s social worlds which define the crowd and their interests.en
dc.description.statusPeer revieweden
dc.description.versionPublished Versionen
dc.format.mimetypeapplication/pdfen
dc.identifier.citationWarren, S., Gleasure, R., O’Reilly, P., Feller, J., Li, S., Christoforo, J. 2017. Where is the crowd?. In: Maedche, A., vom Brocke, J., Hevner, A. (eds.) Designing the Digital Transformation: DESRIST 2017 Research in Progress Proceedings of the 12th International Conference on Design Science Research in Information Systems and Technology. Karlsruhe, Germany. 30 May - 1 Jun. Karslruhe: Karlsruher Institut für Technologie (KIT), pp. 172-179en
dc.identifier.endpage179
dc.identifier.issn2194-1629
dc.identifier.startpage172
dc.identifier.urihttps://hdl.handle.net/10468/4455
dc.language.isoenen
dc.publisherKarlsruher Institut für Technologie (KIT)en
dc.relation.ispartofDesigning the Digital Transformation: DESRIST 2017 Research in Progress Proceedings of the 12th International Conference on Design Science Research in Information Systems and Technology. Karlsruhe, Germany. 30 May - 1 Jun.
dc.relation.urihttps://publikationen.bibliothek.kit.edu/1000069452
dc.relation.urihttp://desrist2017.kit.edu/
dc.rights©2017, The Author(s). This document is licensed under the Creative Commons Attribution – Share Alike 4.0 International License (CC BY-SA 4.0): https://creativecommons.org/licenses/by-sa/4.0/deed.enen
dc.rights.urihttps://creativecommons.org/licenses/by-sa/4.0/deed.en
dc.subjectCrowdfundingen
dc.subjectBoundary object theoryen
dc.subjectSocial worldsen
dc.subjectDesign scienceen
dc.titleWhere is the crowd?en
dc.typeConference itemen
Files
Original bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
3502.pdf
Size:
151.62 KB
Format:
Adobe Portable Document Format
Description:
Published Version
Download
Collections
Designing the Digital Transformation: DESRIST 2017 Research-in-Progress Proceedings
Business Information Systems - Conference Items