Commercial break: British advertising on screen

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Date
2023
Authors
Foxon, Steven
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Publisher
Film and Screen Media, University College Cork
Published Version
https://doi.org/10.33178/alpha.25.06
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Abstract
In this report, I describe the development of British screen advertising as represented in the BFI National Archive, address several key questions about the BFI’s advertising holdings, discuss the BFI’s strategic digitisation projects, Unlocking Film Heritage and Heritage 2022, and, finally, share areas of research and topics within advertising that are ripe for exploration as possible academic partnerships.
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Keywords
Archive , Film , Advert , Cinema , Television
Citation
Foxon, S. (2023) 'Commercial break: British advertising on screen', Alphaville: Journal of Film and Screen Media, 25, pp. 90-103. https://doi.org/10.33178/alpha.25.06
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https://www.alphavillejournal.com/Issue25/HTML/DossierFoxon.html
URI
https://hdl.handle.net/10468/14918
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Alphaville: Journal of Film and Screen Media. Issue 25: Spotlight on Early Career Research in Film Studies
Copyright
© 2023, the Author(s). This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.