Commercial break: British advertising on screen

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dc.contributor.authorFoxon, Steven
dc.contributor.editorCaston, Emilyen
dc.date.accessioned2023-09-05T13:57:14Z
dc.date.available2023-09-05T13:57:14Z
dc.date.issued2023
dc.description.abstractIn this report, I describe the development of British screen advertising as represented in the BFI National Archive, address several key questions about the BFI’s advertising holdings, discuss the BFI’s strategic digitisation projects, Unlocking Film Heritage and Heritage 2022, and, finally, share areas of research and topics within advertising that are ripe for exploration as possible academic partnerships.en
dc.description.statusPeer revieweden
dc.description.versionPublished Versionen
dc.format.mimetypeapplication/pdfen
dc.identifier.citationFoxon, S. (2023) 'Commercial break: British advertising on screen', Alphaville: Journal of Film and Screen Media, 25, pp. 90-103. https://doi.org/10.33178/alpha.25.06en
dc.identifier.doi10.33178/alpha.25.06
dc.identifier.endpage103
dc.identifier.issn2009-4078
dc.identifier.issued25
dc.identifier.journalabbrevAlphavilleen
dc.identifier.journaltitleAlphaville: Journal of Film and Screen Mediaen
dc.identifier.startpage90
dc.identifier.urihttps://hdl.handle.net/10468/14918
dc.language.isoenen
dc.publisherFilm and Screen Media, University College Corken
dc.relation.ispartofAlphaville: Journal of Film and Screen Mediaen
dc.relation.urihttps://www.alphavillejournal.com/Issue25/HTML/DossierFoxon.html
dc.rights© 2023, the Author(s). This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.en
dc.rights.urihttps://creativecommons.org/licenses/by-nc/4.0/
dc.subjectArchiveen
dc.subjectFilmen
dc.subjectAdverten
dc.subjectCinemaen
dc.subjectTelevisionen
dc.titleCommercial break: British advertising on screenen
dc.typeArticle (peer-reviewed)en
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